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    Books about Internet Marketing

Here are some books about Internet Marketing:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

By Perry Marshall & Bryan Todd

Entrepreneur Press
Paperback (380 pages)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
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Product Description:
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
  • DotCom Secrets: The Underground Playbook for Growing Your Company Online

    By Russell Brunson

    Brunson Russell
    Paperback (236 pages)

    DotCom Secrets: The Underground Playbook for Growing Your Company Online
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    • Dotcom Secrets The Underground Playbook for Growing Your Company Online
    Product Description:
    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

    By Gary Vaynerchuk

    Gary Vaynerchuk
    Released: 2013-11-26
    Hardcover (224 pages)

    Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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    • Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World
    Product Description:

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

    When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

    Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

    Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

    By Russell Brunson

    Morgan James Publishing
    Paperback (302 pages)

    Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
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    • "Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich" - Robert Kiyosaki
    • Build a mass movement of people whose lives you can affect.
    • The best sales & marketing funnels you have ready made for any product you want to sell online.
    Product Description:
    Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…
    But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    By Ryan Holiday

    Portfolio
    Released: 2014-09-30
    Paperback (144 pages)

    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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    • Portfolio
    Product Description:
    A Primer on the Future of PR, Marketing and Advertising

    A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


    Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

    By Chris Smith

    Smith Chris
    Hardcover (192 pages)

    The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
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    • The Conversion Code Capture Internet Leads Create Quality Appointments Close More Sales
    Product Description:
    "If you need more traffic, leads and sales, you need The Conversion Code."
    Neil Patel co-founder Crazy Egg

    "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
    Oli Gardner co-founder Unbounce

    "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
    Dan Stewart CEO Happy Grasshopper

    "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
    Steve Pacinelli CMO BombBomb

    Capture and close more Internet leads with a new sales script and powerful marketing templates


    The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

    Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.
    • Engage with consumers more effectively online
    • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
    • Convert more Internet leads into real-world prospects and sales appointments
    • Make connections on every call and learn the exact words that close more sales
    The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

    How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

    By Ray Edwards

    Morgan James Publishing
    Paperback (186 pages)

    How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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    Product Description:

    Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

    Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

    You'll also discover:

    • The universal hidden structure behind all persuasive copy.
    • How to avoid the most common copywriting mistakes.
    • A simple technique for writing copy that’s easy to read.
    • How to write powerful short copy for social media.
    • Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
    • Tons of templates, examples, and checklists guaranteed to improve your copy.
    • ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

    Perennial Seller: The Art of Making and Marketing Work that Lasts

    By Ryan Holiday

    Holiday Ryan
    Released: 2017-07-18
    Hardcover (256 pages)

    Perennial Seller: The Art of Making and Marketing Work that Lasts
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    • Perennial Seller The Art of Making and Marketing Work That Lasts
    Product Description:
    The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

    How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


    How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

    How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

    Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

    Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

    • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
    • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
    Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
    • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
    • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

    Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

    #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

    By Gary Vaynerchuk

    Gary Vaynerchuk
    Released: 2016-03-08
    Hardcover (384 pages)

    #AskGaryVee: One Entrepreneur s Take on Leadership, Social Media, and Self-Awareness
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    • Get Inside the Mind of 4 Time Best Selling Author
    • What does it take to be a Content Marketing Expert?
    • How to Day Trade Attention like Gary Vaynerchuk?
    Product Description:

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.

    Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

    #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.

    Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.


     
     

     

     
       
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