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Resources for Auction Marketing
Here are some resources and web sites to help you market at
eBay and other
auction web sites:
Here are some products that may be of interest to auction marketers:
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Michael Miller
Que
Paperback (336 pages)
 | List Price: $34.99*
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Click Here | Product Description:
Looking for "it"? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions. eBay Auction Templates Starter Kit is a combination book/CD designed to help all levels of eBay sellers create better-looking eBay auction listings as quickly and easily as possible. The text describes how to use HTML to create sophisticated auction templates; the CD includes dozens of pre-designed templates that can be used as-is. If you're a little more ambitious, you'll also learn how to create great-looking auction listings using HTML. |
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By Marsha Collier
For Dummies
Paperback (430 pages)
 | List Price: $29.99*
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Click Here | - ISBN13: 9780470168424
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business! The book breaks PowerSeller selling into: - Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels
- Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.
- Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence
- Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers
- Manage Your Business: A crash course in accounting, including the unique issues with operating an online store
The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise. |
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By Joseph T. Sinclair
AMACOM
Paperback (544 pages)
 | List Price: $17.95*
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The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google’s new e-commerce features, and more. eBay the Smart Way is the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." -- The Internet Marketing Bookshelf |
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By Michael Banks
No Starch Press
Released: 2005-08-01
Paperback (288 pages)
 | List Price: $19.95*
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Click Here | Product Description:
Before diving into the sometimes-choppy waters of eBay, be sure you’re equipped to survive and thrive! Join online auction expert Michael Banks as he demystifies the world of eBay and shares insider tips and instructive tales from his own encounters on one of the Internet’s most popular destination sites.
The eBay Survival Guide is a practical guidebook that explains how to have the most successful eBay experience you can, all while avoiding the common (and uncommon) pitfalls of online auctioning. Like a good friend giving tips, Banks ditches the nonsense and tells you exactly what you need to know now, whether you're buying or selling. This book reveals how to find the exact item you're looking for, uncover the real price you should be paying it, and then learn the most effective bidding strategies so you can win. Also included in The eBay Survival Guide--the best ways to sell through eBay, from determining what you should sell and how to get your hands on inventory, to creating compelling listings for your items and receiving the highest price.
A valuable resource for both the novice and the more experienced eBayer, The eBay Survival Guide helps you navigate eBay buying and selling for both fun and profit. By the book's end, you’ll know how to avoid losing your shirt—and how to bid on and win a few more shirts (or computer monitors... or antique tea sets... or baseball collectibles...)! |
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By Nancy Baughman
iUniverse, Inc.
Paperback (226 pages)
 | List Price: $19.95*
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Click Here | Product Description:
WINNER OF THE READER VIEW AWARD - BEST BUSINESS/SALES BOOK 2007! Buy It, Sell It, Make Money is not about clipping coupons to save twenty cents on a bottle of ketchup. It's about spending wisely to increase your buying power and living richly without working a high-powered job and earning a million-dollar paycheck. With their unique Flipster System, Daren and Nancy Baughman show you how to find, purchase, and resell luxury items for a remarkable profit. They teach you what to buy and where, how to sell and where, which risks to take, how to negotiate, and ways to avoid common-and costly-mistakes. They keep you apprised of current trends and styles and explain the "trading up" principle so that you can get the high-end goods that most people only dream of owning. The Baughmans also show you how to invest wisely by distinguishing quality goods from mass-made, production-line pieces with a categorized field guide to buying (including "good," "better," and "best" name-brand items for the resale market). Don't be fooled by get-rich-quick schemes promising unbelievable profits. Become a Flipster with Buy It, Sell It, Make Money, and carefully build your own personal wealth as you live a more rewarding and fulfilling life-starting today! |
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By Manuel Ortiz Braschi
Unique Enterprises
Kindle Edition
 | List Price: $1.22*
*(As of 13:27 Pacific 5 Sep 2010 More Info)
Click Here | Product Description:
Even if you do not want to quit your job and really go for it, you can still use eBay to make a significant second income. You can pack up orders during the week and take them down to the post office for delivery each Saturday. There are few other things you could be doing with your spare time that have anywhere near that kind of earning potential. Put it this way: if you know where to get something reasonably cheaply that you could sell, then you can sell it on eBay - and since you can always get discounts for bulk at wholesale, this is not exactly difficult. Buy a job lot of something in-demand cheaply, sell it on eBay, and you are making money already, with no set-up costs. There are a few things that you really need to know before you go and throw yourself in at the deep end. This guide will show you what you need to learn.
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We are dedicated to providing our customers with cutting edge information with the latest and most popular ebooks & hot topics at very affordable prices. Our mission is to create positive change in your life. We carry hundreds of unique titles including "Literary Classics" under many categories for your convenience. Please click on the name "Manuel Ortiz Braschi" at the top of the page, next to the title, or write "Manuel Ortiz Braschi" at the search box and you will be taken to our main page in Amazon, where you will be able to check all the interesting, unique and informative titles that we carry at Amazon Kindle. |
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By Lynn Dralle
All Aboard, Inc.
Paperback (224 pages)
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An entertaining, touching, and inspiring chronicle of its author's most memorable eBay adventures, The 100 Best Things I've Sold on eBay uses the world of online auctions as the setting for a personal story of friendship, loss, and growth. Lynn Dralle is the granddaughter of Cheryl Leaf, an antiques dealer and larger-than-life personality who passed away in August of 2000 at the age of 88. Lynn literally grew up in the antiques business; she started accompanying her grandmother to antique shows at the age of seven, and over the years came to depend not only on her grandmother's business insights, but on her wisdom, strength of character, and humor. Near the end of her grandmother's life, Lynn returned home to help run the family antiques store. She eventually began buying and selling on eBay to pay for her grandmother's nursing home expenses. As Lynn weaves memories of her time with her grandmother into stories about the items she has sold on eBay, she creates a book that is partly a memoir of the woman who inspired and brought together the entire family and partly a behind-the-scenes look at what it really takes to succeed at online auctions. Through it all, Lynn's fresh and enthusiastic voice keeps the tone upbeat. This book will appeal to readers who enjoy stories about family as well as those who just like to read about auction successes. |
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By Jim Heid
Peachpit Press
Paperback (184 pages)
 | List Price: $24.99*
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eBay can mean big business, but only if you know how to use the auction site effectively. To ensure that your wares don’t just sell, but sell quickly, at the desired price, and without any complications in shipping or payment, you need this no-nonsense guide. This artfully designed book by eBay aficionados Jim Heid and Toby Malina delivers the lowdown on selling on eBay. Toby and Jim’s clear, authoritative text is augmented by the book’s appealing and helpful graphics. They show you how to take flattering photos of your items and present them in attractive, effective eBay pages. The guide also includes up-to-date coverage of all that’s new and improved on eBay—from My eBay 2.0 to PayPal Buyer Credit, advanced search functionality, the Shipping Center, eBay Accounting Assistant, and more. Filled with need-to-know information about everything from payment methods to shipping considerations and establishing starting bid prices, this entertaining and practical guide is an essential stop on the road to eBay success. |
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By Michael Miller
Que
Paperback (349 pages)
 | List Price: $29.99*
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Click Here | Product Description:
What tricks or tips will you find in this book? Here’s a short list: • Plan for a successful business • Determine what kinds of products to sell • Find suppliers for your inventory • Manage your inventory levels • Administer your day-to-day business • Create more effective listings • Set the right prices • Handle customer payments • Pack and ship your products • Promote your business • Sell items on consignment as a Trading Assistant • Cut costs and increase profits • Expand your business beyond eBay Want to be your own boss? Want to make a decent living selling online? Want to start your own profitable eBay business? Then check out the 101 tips and tricks in Tricks of the eBay Business Masters–the best advice you can get for building a successful eBay business. Everything you need to know about building an eBay business is in this book. From writing a business plan, to purchasing inventory, to choosing a shipping service, you’ll find pieces of advice that will better help you do what you need to do. These are the tips and tricks that the eBay business masters have used to grow their own eBay businesses. Now you can learn from the most successful eBay business people. Learn how to increase your sales–and your profits–with the 101 tips in this book, Tricks of the eBay Business Masters. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 Tricks for Managing Your eBay Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 2 Tricks for Deciding What to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 3 Tricks for Purchasing and Managing Your Inventory . . . . . . . . . . . . .89 4 Tricks for Creating More Effective Listings . . . . . . . . . . . . . . . . . . . . . . . .121 5 Tricks for Setting Prices and Handling Payments . . . . . . . . . . . . . . . .163 6 Tricks for Packing and Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .195 7 Tricks for Promoting Your eBay Business . . . . . . . . . . . . . . . . . . . . . . . . . .221 8 Tricks for Running a Successful Trading Assistant Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .251 9 Tricks for Cutting Costs–And Increasing Profits . . . . . . . . . . . . . . . .269 10 Tricks for Expanding Your eBay Business . . . . . . . . . . . . . . . . . . . . . . . . . .291 11 The Ultimate Trick for eBay Business Success . . . . . . . . . . . . . . . . . . . .323 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .325 |
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By Lynn Dralle
All Aboard, Inc
Paperback (224 pages)
 | List Price: $11.95*
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Money Making Madness, the second in the 100 Best Things I’ve Sold on eBay series, tells the stories of Lynn’s most recent eBay successes, and includes new eBay tips relevant to sellers at all levels as well as more wisdom about both business and life from Lynn’s grandmother, Cheryl Leaf. Read what people are saying about Lynn's writing: When I started reading The 100 Best Things I’ve Sold on eBay, I carried it everywhere with me…I just couldn’t put it down! I was addicted!
–Cherie Castro, Yakima, WA Your books have changed my life… I realize how many habits I’ve picked up from you and I am positive that your influence has helped to make our business the success that it is.
–Kelli Ables, Bristow, OK I appreciate how candid you are in sharing information treated as “Top Secret” by other successful sellers. –Willow Eaton, Port Orchard, WA
I was genuinely touched by the stories you shared of your grandmother. Thank you for motivating me, for inspiring me, and for giving me “goosebumps”!
–Wendy Hanlin, Alexandria, VA |
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