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Resources for Copywriting
Copywriting is the art of writing better sales letters and advertising
materials.
Here are a few copywriting resources to get you started:
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Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Mark Shaw
imusti
Paperback (240 pages)
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. |
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By Seth Godin
Portfolio
Released: 2018-11-13
Hardcover (288 pages)
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#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way. |
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By Greg Perry
CreateSpace Independent Publishing Platform
Paperback (299 pages)
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It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.
All businesses want more sales. Your only complaint will be the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.
But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.
If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:
• Short-term Strategies
• Long-term Strategies
• Terrific Tips
• Warnings to Heed
• and Sales-Boosting techniques
that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.
Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.
Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)! |
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By T. Iezzi
Palgrave Macmillan
Released: 2010-12-07
Paperback (213 pages)
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. |
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By Rosa Morel
Released: 2018-10-04
Kindle Edition (127 pages)
 | | Product Description:
¿Qué ocurre en la mente para que ciertas palabras activen el instinto de compra? ¿Por qué hay textos que venden millones y otros que pasan desapercibidos? ¿Cómo podemos redactar para conectar y fidelizar utilizando el neuromarketing?
Vivimos en un mundo digital donde nos enfrentamos diariamente a más de 500.000 impactos en forma de palabras. Aprender a utilizar la redacción persuasiva a tu favor te ayudará a vender más y atraer a tus mejores clientes. A lo largo de Neurocopywriting descubrirás técnicas, estudios y casos reales para entender cómo funciona la ciencia tras los textos persuasivos. Ha llegado el momento de escribir para conquistar a la mente del lector.
Rosa Morel Rosa Morel es consultora y conferencista internacional experta en comunicación persuasiva. Se inició en la redacción digital en 2009 trabajando para revistas, agencias y productoras. A día de hoy enseña técnicas de redacción copywriting con neuroventas en universidades, instituciones y escuelas de negocios. También es autora del Manual Copywriting Web, el primer libro en español dedicado a la redacción persuasiva digital. |
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By Claire Suellentrop
LoveYourCustomers.co
Released: 2017-04-05
Kindle Edition (85 pages)
 | | Product Description:
If you’re a founder who saw a problem in the world, poured your soul into building something that solves that problem, and now need to convince the rest of the world to care as much as you do about your new product...this is your book.
Sound like you? Keep reading...
This one-sitting read outlines the fundamentals of creating a compelling website that transforms visitors into customers.
While the techniques you'll learn are useful for planning many aspects of a website (design, graphics, video, etc), this book focuses specifically on messaging and copy.
Once you’ve finished this book, you’ll know the basics of:
- How to create a strong, goal-based website strategy
- How to identify which pages of your site are mission critical, and which you can put on the back burner for later (or cut completely)
- How to get inside your customers’ — or future customers’ — heads, and understand what they really need to hear to sign up for your product
- How to scour the internet for sticky, swipe-worthy website copy — so you don’t have to write from scratch or guess what words to use
- How to actually talk to your customers 1:1 — not near as intimidating as it sounds!
- How to distill all your customer research into the messages your target audience is dying to hear
- How to write website copy that makes people say “WHOA — I need to buy this.”
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By Ray Edwards
Released: 2013-01-14
Kindle Edition (133 pages)
 | | Product Description:
MoneyWords is part of the powerful Quick & Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success in their online business. Use the secrets in these books for writing blog posts, articles, emails, sales letters, and ads that make you money.
Get More Attention And Sell More Products… NOW!
The Quick & Easy Copywriting Series is sure to increase your bottom line no matter your level of experience. Whether you’re a beginner or expert, the tips and tricks in these books will catalyze your sales into the next level of success. |
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By Mike Shreeve
TOLD YOU SO PUBLISHING
Released: 2014-01-08
Kindle Edition (80 pages)
 | | Product Description:
PLEASE NOTE: You DON'T need a Kindle to buy this. Available for immediate reading with your Amazon virtual cloud reader.
A Book That Actually Teaches You How To Write Sales Letters?
Words sell.
Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO!
In this, the second book in the Marketing For The Rest Of Series, you will be taken through a step-by-step process on how to craft your very own high converting sales page without the need of hiring an expensive copywriter.
Copywriting doesn't have to be hard. It is a craft, and as such there are certain tools and formulas that you can use on a regular basis to create both long copy and short copy that will have your prospect eating out of your hand!
Copywriting For The Rest Of Us is about walking you through the exact template that Mike Shreeve uses every time he is hired to create a sales page that converts and makes his client money.
Join Mike Shreeve as he takes you by the hand and turns beginning copywriters into sales page creating experts! |
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By Adam Richards
Released: 2016-05-09
Kindle Edition (224 pages)
 | | Product Description:
Digital Marketing:The Definitive Beginner's Bundle
### LIMITED TIME OFFER 60% OFF ### ( Regularly priced at $14.99 )
Book #1: Internet Marketing: 13 Proven Online Marketing Strategies To Get More Customers And Make More Money
This book is a all-in-one packed beginner's guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. It covers a wide array of topics such as content marketing, article marketing and blogging, podcasting and video marketing, Kindle marketing, email marketing, forum marketing, PPC advertising (Facebook ads), seach engine marketing (SEM), press release marketing and online classified advert marketing.
Here Is A Quick Preview Of What's Inside...
- #1 Blogging
- #2 Article Marketing
- #3 Podcasting
- #4 Kindle Marketing
- #5 E-Mail Marketing
- #6 Content Marketing
- #7 Forum Marketing
- #8 Social Media Marketing
- #9 Video marketing
- #10 PPC Advertising
- #11 Search Engine marketing
- #12 Press Release Marketing
- #13 Online Classified Advert Marketing
Book #2: Facebook Marketing: How To Leverage Facebook's Platform And Reach A Lot Of Potential Customers On A Shoestring Budget
In this book you will learn the best ways to promote your business or products on Facebook, taking advantage of the various tools available today. You will find out how to properly setup Facebook pages, how to operate them, how to make the best of Facebook groups and of course Facebook advertising campaigns.
Here Is A Quick Preview Of What's Inside...
- Getting You To A Quick Start
- Facebook Pages – Kick Start Your Marketing Campaign
- Operating Your Facebook Page The Right Way
- Facebook Groups And How To Make The Most Out Of Them
- Facebook Advertising Campaigns Explained
- Making Your Very First Advertisement With Step-By-Step Instructions
Book #3: Copywriting: A Beginner's Blueprint: How To Write Amazing Copy That Compels Readers To Take Action Without Selling Your Soul
In this book you will learn what copywriting actually is and why you are leaving so much on the table, should you not learn such a skill. As a beginner copywriter you will have to cover a lot of ground before you are able to produce great copy. Fortunately, we will go through some MUST know things that everyone starting out their copywriting journey ought to know.
Here Is A Quick Preview Of What's Inside...
- Copywriting 101: Understanding the Concept of Copywriting
- What Every Beginner Copywriter Needs To Know
- The 7 Most Common Mistakes Made By Inexperienced Copywriters - And How To Avoid Them
- Copywriting Basics: The ABC's Of Writing Compelling Copy
- Five Copywriting Rules That Can Make or Break Your Copy
- Copywriting Ethics: Staying True To Your Values
Attention: This bundle will not be offered at this highly discounted price forever! If you want to start building your online presence the right way, then act fast and grab your discounted copy today for just $5.99!
Download Your Copy Right Now
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By Scott Frothingham
FastForwardPublishing.com
Released: 2013-07-02
Kindle Edition (34 pages)
 | | Product Description:
The 50 tips in “High Conversion E-Mail Copywriting” can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. “High Conversion E-Mail Copywriting” is a quick and easy guide to taking your e-mails to the next level of performance and success. |
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