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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

Mark Shaw
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Copywriting Successful Writing for Design Advertising and Marketing
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)

By Anthony Lewis

Lewis Anthony
Paperback (110 pages)

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)
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  • Marketing Grow Your Business Fast Online Marketing Marketing Strategy Networking
Product Description:

Make Huge Sales with Powerful Marketing Strategies!

Do you want to grow your business online?

With Marketing: Grow Your Business FAST, you can conduct market research, grow your business, and build an effective marketing strategy!

Is it time to master online marketing?

Yes! Today’s business environment makes it crucial for you to engage with an online audience. Just imagine – Billions of potential customers are out there, waiting for you! With Marketing: Grow Your Business FAST, you’ll learn what online marketing is, how to meet your customers’ needs, and what you can to do connect to a bigger audience – today!

You’ll even learn about the SIVA model!

Furthermore, Marketing: Grow Your Business FAST teaches you a variety of vital online marketing skills and concepts:

  • Target Marketing
  • Methodical Marketing
  • Consumer Marketing Research
  • Business-to-Business Marketing Research
  • Quantitative and Qualitative Market Research
  • Primary and Secondary Research
  • Globalization Opportunities
  • Marketing Strategy Development
  • Intensive and Integrative Growth Strategies
and so much more!

You’ll be so glad you got this valuable information!

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting: Successful Writing for Design, Advertising, and Marketing

By Mark Shaw

Brand: Laurence King Publishers
Paperback (216 pages)

Copywriting: Successful Writing for Design, Advertising, and Marketing
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Product Description:
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales

By Greg Perry

CreateSpace Independent Publishing Platform
Paperback (299 pages)

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales
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Product Description:
It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.

All businesses want more sales. Your only complaint will be the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.

But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.

If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:

• Short-term Strategies

• Long-term Strategies

• Terrific Tips

• Warnings to Heed

• and Sales-Boosting techniques

that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.

Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.

Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)!

Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites (Love-Based Business) (Volume 1)

By Michele PW (Pariza Wacek)

Ingramcontent
Paperback (112 pages)

Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites (Love-Based Business) (Volume 1)
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  • Love Based Copywriting Method The Philosophy Behind Writing Copy That Attracts Inspires and Invites
Product Description:
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book, copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same principles she's used to help her clients build their businesses over the years. Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business. Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love.

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Anthony Vagnoni
Released: 2010-12-07
Paperback (213 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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  • The Idea Writers Copywriting in a New Media and Marketing Era
Product Description:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Dental Copywriting Hacks : A Complete Blueprint To Marketing And Growing Your Online Dental Practice

By Alex Wong

Independently published
Paperback (64 pages)

Dental Copywriting Hacks : A Complete Blueprint To Marketing And Growing Your Online Dental Practice
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Product Description:
Would you like to: 
  • Attract more patients? 
  • Boost your practice's revenue? 
  • Create web copy that captivates visitors? 
  • And ensure your dental practice stands out from the crowd? 
If so, this book is going to show you HOW... 

Every day, thousands of new websites are popping up. But with so many dental practice websites out there, there's a lot of competition for new patients. So what's the secret to getting more patients? 

By optimizing your website's copy. Engaging persuasive web copy increases your chances that potential patients will find and visit your practice. And gives you the best chance of boosting your dental practice's credibility, exposure, and revenue. 

And that's why I've decided to take everything I've learned from dental copywriting and marketing and put it into one book. 

I proudly present to you, Dental Copywriting Hacks - A Complete Blueprint To Marketing And Growing Your Online Dental Practice. 

This a step-by-step guide to dental copywriting that shows you how to create compelling website copy to get you more visibility, inquiries, and patients. My method combines proven copywriting principles and consumer psychology to inspire potential patients to choose your practice over other ones.

Here are just a few of things you'll learn inside:
  • My special trick for finding out EXACTLY what patients want so you can craft the perfect message for your website
  • "Action plans" to practice what you learn and create profit-boosting copy for all of your web pages 
  • How to effectively position your practice in the marketplace (Do this right and you'll be maximizing your visibility while building a trusted brand for your patients)
  • My secret method to develop a unique selling proposition that highlights your practice's best features and effectively shows that it's the ideal solution for readers 
  • My process on how to create a high converting homepage that grabs readers' attention and converts curious visitors into loyal patients - How to discover the best keywords to use for your web pages 
  • How to optimize your page titles to ensure they rank high on Google search results pages 
  • Easy tricks to encourage patients to leave glowing reviews and testimonials for your practice 
  • Proven copywriting strategies to engage readers, build up their desire and get them to contact you. (These strategies will work even if you struggle with writing)
  • My step-by-step plan for getting more patients even if you have no marketing background. 
  • How to create an informative FAQs page that overcomes your readers' objections and inspires them to take action 
  • How to create an engaging team page that builds credibility and trust with readers 
  • A tried and tested method for crafting high converting service pages to get more bookings (do this correctly and you'll be amazed at how fast your revenue increases)
  • Plus so much more... 
No more struggling to attract new patients. No more pulling your hair out to create engaging website copy. And no more slaving away to stand out from the competition.

This book gives you the fastest and easiest way to maximize your practice's exposure, revenue, and success.

So, what are you waiting for? 

Grab your copy now and start creating high-converting dental web copy today!

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)

By Susan M. Gunelius

Entrepreneur Press
Paperback (304 pages)

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)
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Product Description:

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

Hypnotic Marketing: A Collection of the World's Most Successful Hypnotic Marketing Techniques

By Dr. Joe Vitale

CreateSpace Independent Publishing Platform
Paperback (476 pages)

Hypnotic Marketing: A Collection of the World s Most Successful Hypnotic Marketing Techniques
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Product Description:
The original three-step Hypnotic Marketing formula has been updated with a new and revolutionary fourth step!

 
 

 

 
   
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