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Resources for Copywriting
Copywriting is the art of writing better sales letters and advertising
materials.
Here are a few copywriting resources to get you started:
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Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Mark Shaw
imusti
Paperback (240 pages)
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. |
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By The Mindset Warrior
CreateSpace Independent Publishing Platform
Paperback (76 pages)
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An Easy to Digest Summary Guide... >> BONUS MATERIAL AVAILABLE INSIDE << If you're looking for alternative methods to heal from certain diseases or you're simply looking to recharge your mitochondrial health for a more energizing life experience, you're going to want to read this one.. The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? Maybe you haven't read the book, but want a short summary to save time? Maybe you'd just like a summarized version to refer to in the future? In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.... NOTE: To Purchase the "Building a StoryBrand"(full book); which this is not, simply type in the name of the book in the search bar of Amazon |
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By T. Iezzi
Palgrave Macmillan
Released: 2010-12-14
Paperback (213 pages)
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. |
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By Seth Godin
Portfolio
Released: 2018-11-13
Hardcover (288 pages)
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#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way. |
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By Robert W. Bly
Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are:
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy |
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By Luigi Padovesi
Independently published
Paperback (187 pages)
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Discover the secrets of persuasive copywriting and write effective emails and sales pages.
If you own want to boost sales, a writing job that best describes the items you sell is fundamental, especially on the web.
The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behaviour, bringing them to purchase your products.
We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader.
We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way.
Luigi Padovesi will eventually provide you several examples of high converting sale scripts and a lot of tips and tricks for effective copywriting.
With this book you will discover... ▸ The origins of copywriting and the problems it solves in the customer's mind
▸ What do we mean by Persuasive Copywriting
▸ The TWO mistakes 99% of copywriters unkowingly commit
▸ Basics of SEO copywriting to gain organic customers
▸ Business Copywriting Techniques
▸ How to maximize your value-by-word
▸ How to bring value to your specific target to make them trust you - and purchase from you
▸ The secrect words that will have a MASSIVE impact on your campaigns
▸ How to describe your products with the Benefit Technique
▸ Emotional communication - and why it is important
▸ How to read the numbers to measure the effectiveness of your work
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By Joseph Sugarman
John Wiley Sons
Released: 2006-11-17
Paperback (368 pages)
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
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By John Carlton
CreateSpace Independent Publishing Platform
Paperback (394 pages)
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As soon as the Web became viable for entrepreneur marketers in the early 2000’s, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers… … as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online. This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you’re about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments… and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up. If you have a great product or service, then shame on you if you don’t learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It’s your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest. About the author: John Carlton’s notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights: He started out as the “bad boy” freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn’t pull off (because they didn’t understand street-level salesmanship)… He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)… while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)… And he pioneered the now-common use of killer “old school” persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John’s been called “the most respected and ripped-off copywriting wizard alive”, because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the “go-to-teacher” for helping entrepreneurs learn how to craft ads that get results. His first book, “Kick-Ass Copywriting Secrets of a Marketing Rebel”, is still cited as a primary resource by the best writers working today. |
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By Alex Wong
Independently published
Paperback (78 pages)
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Would you like to: - Attract more patients?
- Boost your practice's revenue?
- Create web copy that captivates visitors?
- And ensure your dental practice stands out from the crowd?
If so, this book is going to show you HOW...
Every day, thousands of new websites are popping up. But with so many dental practice websites out there, there's a lot of competition for new patients. So what's the secret to getting more patients?
By optimizing your website's copy. Engaging persuasive web copy increases your chances that potential patients will find and visit your practice. And gives you the best chance of boosting your dental practice's credibility, exposure, and revenue.
And that's why I've decided to take everything I've learned from dental copywriting and marketing and put it into one book.
I proudly present to you, Dental Copywriting Hacks - A Complete Blueprint To Marketing And Growing Your Online Dental Practice.
This a step-by-step guide to dental copywriting that shows you how to create compelling website copy to get you more visibility, inquiries, and patients. My method combines proven copywriting principles and consumer psychology to inspire potential patients to choose your practice over other ones.
Here are just a few of things you'll learn inside:
- My special trick for finding out EXACTLY what patients want
- "Action plans" to practice what you learn
- How to effectively position your practice in the marketplace
- My secret method to develop a unique selling proposition
- My process to create a high converting homepage
- How to discover the best keywords to use
- Easy tricks to get patients to leave glowing testimonials
- Proven copywriting strategies
- How to create an informative FAQs page
- How to create a trustworthy team page
- A tried and tested method for crafting high-converting service pages
No more struggling to attract new patients. And no more slaving away to stand out from the competition.
This book gives you the fastest and easiest way to maximize your practice's exposure, revenue, and success. So, what are you waiting for?
Grab your copy now and start creating high-converting dental web copy today!
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By Dan S. Kennedy
Entrepreneur Press
Paperback (262 pages)
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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
Daring readers to stop accepting non-monetizable likes” and shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales. |
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