Copywriting

• Laurence King

• Everybody Writes Your Go To Guide to Creating Ridiculously Good Content

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content ― whether you're a big brand or you're small and solo.

Sections include:

• How to write better. (Or, for "adult-onset writers": How to hate writing less.)
• Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
• Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
• Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
• "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
• Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

• 80 20 Sales and Marketing

• Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
• Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
• Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
• Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
• Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
• Develop solid workflows that avoid errors and speed up production

• Holt Paperbacks

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed are:
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy

Nowadays, copywriting is essential for our ideas and businesses, yet very few of us are trained in how to do it.

Do you want to write things that inspire action? Web sales pages that effectively sell your product, emails that readers will click on and share? This audiobook is for you!

While visuals initially attract your ideal clients and customers, your words make the connection. Copywriting seals the deal. It holds the substance, power, and true value of your brand.

Businesses and projects, to survive in the modern world, need to use words to inspire readers (or viewers or listeners) to take action, to buy your products and share your content.

You can write excellent and effective copy for the web today, and that's exactly what I intend to help you with in this audiobook.

You will learn:

•  What is copywriting
•  What makes web copywriting different?
•  Ways to improve your web copy
•  Writing effective SEO (search engine optimized copy) for the web
• One big secret to success as a web copywriter  
•  How to use copywriting to boost your online business
• Increase your web site traffic with quality content    
•  Hot tips every DIY copywriter needs
• And much more!

• How to Write Copy That Sells The Step By Step System for More Sales to More Customers More Often

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.

Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover:

• The universal hidden structure behind all persuasive copy.
• How to avoid the most common copywriting mistakes.
• A simple technique for writing copy that’s easy to read.
• How to write powerful short copy for social media.
• Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
• Tons of templates, examples, and checklists guaranteed to improve your copy.
• ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.