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Resources for Copywriting
Copywriting is the art of writing better sales letters and advertising
materials.
Here are a few copywriting resources to get you started:
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Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Mark Shaw
imusti
Paperback (240 pages)
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. |
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By T. Iezzi
Palgrave Macmillan
Released: 2010-12-07
Paperback (213 pages)
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. |
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By David Garfinkel
CreateSpace Independent Publishing Platform
Paperback (154 pages)
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In this book, you’ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process. There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You’ll discover: • How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale
Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you. |
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By Andy Maslen
Kogan Page
Paperback (256 pages)
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Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps. Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale. |
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By Joseph Sugarman
Wiley
Released: 2009-05-18
Kindle Edition (362 pages)
 | | Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
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By Susan M. Gunelius
Entrepreneur Press
Released: 2012-03-29
Kindle Edition (304 pages)
 | | Product Description:
Don’t Just Say It Sell it!
You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.
"Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this bookand read it twice!"
Dean Reick, direct marketing copywriter, DirectCreative.com
" ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf."
Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc.
Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.”
George Parker, creative consultant, author of MadScam,
and advertising blogger at Adscam and Adhurl
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By Greg Perry
CreateSpace Independent Publishing Platform
Paperback (299 pages)
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It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.
All businesses want more sales. Your only complaint will be the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.
But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.
If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:
• Short-term Strategies
• Long-term Strategies
• Terrific Tips
• Warnings to Heed
• and Sales-Boosting techniques
that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.
Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.
Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)! |
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By Phil Sweet
Phil Sweet
Audible Audiobook
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How to write copy that sells and working anywhere with your own freelance copywriting business! From this book, you will find how to: - Write the best killer copy for the most profitable marketplaces, online and offline.
- How to choose your target market and why - do this right, and your chance to make it big will increase 1,000 percent
- How to structure your content headlines based on your target market
- Communication skills that will make you stand out
- How to write headlines that draw people in and get them moving down the rest of the page
- What copywriting is and what you need to know to do it effectively
- How to use call-to-action - most powerful words
- Structure and write compelling sales copy
Learn, and take your skills to the next level in an easy-to-follow system! - You will learn to write killer copy for the most profitable marketplaces
- Not only you will become an expert copywriter, but you will also learn how to use automation to market yourself
Do you want to boost your sales, improve your service's productivity, cut costs, save time, track your prospect clients, and grow your business at lightning speed? Then, check this out, you will be happy you did! This book is helpful to marketers, bloggers, entrepreneurs, and anyone with interests in copywriting and how to excel in this line of work. Users of the professional guidelines for copywriting can get excellent support to write a copy to sell products or services online for profit. This book covers: - The basics of copywriting
- How to write effective copy
- The best qualities of a copywriter
- How to get started in copywriting
- How to build a powerful copywriting message that sells
- The power of words and their hidden secrets
- Correct copywriting for search engine optimization
- Secrets of effective headlines that sell
- How to use social proof in your copywriting and marketing
- Successful copywriting necessities
- Knowing the correct length of a sales letter
One should persuade your visitors to take further actions to make a purchase from you rather than from your competitor's. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results. Download, and learn how to write killer sales copy! |
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By Mark Shaw
Brand: Laurence King Publishers
Paperback (216 pages)
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Product Description:
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.
Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.
Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.
Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing. |
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By Ray Edwards
Released: 2013-01-14
Kindle Edition (133 pages)
 | | Product Description:
MoneyWords is part of the powerful Quick & Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success in their online business. Use the secrets in these books for writing blog posts, articles, emails, sales letters, and ads that make you money.
Get More Attention And Sell More Products… NOW!
The Quick & Easy Copywriting Series is sure to increase your bottom line no matter your level of experience. Whether you’re a beginner or expert, the tips and tricks in these books will catalyze your sales into the next level of success. |
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