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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

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From Amazon.com

Here are some books from Amazon:

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COPYWRITING: Persuasive Words That Sell | Updated 2019 (Online Marketing Book 1)

By Luigi Padovesi

Released: 2019-06-03
Kindle Edition (79 pages)

COPYWRITING: Persuasive Words That Sell | Updated 2019 (Online Marketing Book 1)
 
Product Description:

☑ Choose the Paperback version to receive this eBook for FREE

Discover the secrets of persuasive copywriting and write effective emails and sales pages.

The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behaviour, bringing them to purchase your products.

We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader.

We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way.


Luigi Padovesi will eventually provide you several examples of high converting sale scripts and a lot of tips and tricks for effective copywriting.

With this book you will discover...

▸ The origins of copywriting and the problems it solves in the customer's mind
▸ What do we mean by Persuasive Copywriting
▸ The TWO mistakes 99% of copywriters unkowingly commit
▸ Basics of SEO copywriting to gain organic customers
▸ Business Copywriting Techniques
▸ How to maximize your value-by-word
▸ How to bring value to your specific target to make them trust you - and purchase from you
▸ The secrect words that will have a MASSIVE impact on your campaigns
▸ How to describe your products with the Benefit Technique
▸ Emotional communication - and why it is important
▸ How to read the numbers to measure the effectiveness of your work

The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love

By Jennifer Goforth Gregory

Jennifer Goforth Gregory
Paperback (274 pages)

The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love
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Product Description:
Learn how to find high paying clients and join the ranks of high earning freelance content marketing writers. Earn six figures as a freelance content marketing writer with this comprehensive how-to guide.This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.You’ll learn how to:• Craft an LOI that’s worth $10k or more• Create a website and LinkedIn profile that brings clients to you• Tap into your experience and skills to find your perfect niches• Write great content that your clients love• Design a business that gives you work-life balance

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-12-11
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

"The Wise Guy's" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.

By Anthony Policci

Anspach Media
Paperback (234 pages)

"The Wise Guy s" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can t Refuse.
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Product Description:
This book is a simple, down to earth guide, even a blueprint, for how to write compelling marketing messages and irresistible advertising and direct response copy. It includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. It is authored by direct response copywriter and marketing strategist, Anthony Policci who is often referred to as the "guru's" secret weapon. He is the former vice president of Piranha Marketing, Inc., and founder of Absolutely Brilliant Concepts, Inc.In this book, you'll see the exact methods of writing copy so compelling it may literally cause customers to beg you to take their money. Why? Because the words you choose and put into print have power. Incredible power. This book will teach you how to become intimately involved with that incredible power, and...be able to use it to win over your audience. But you must have a willingness to learn. As it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility." Your responsibility is to use the secrets in this book to ethically sell more of your products and services...to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards. In this book, you'll discover:*The REAL Purpose of Copy*Why Certain Fonts Matter*What's TRULY Important To Your Customer*What The "Wise Guys" Profiling Process Is All About*How To Create Desire*Why Testing Matters*What The Most Important Element of Any Copy Is*Common Mistakes To Avoid In Your CopywritingTake action now...learn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is... "where have you been all my life?"

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Portfolio
Released: 2018-11-13
Hardcover (288 pages)

This Is Marketing: You Can t Be Seen Until You Learn to See
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Product Description:
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Social Media Marketing and Personal Branding Bible: The Practical Guide to Rapidly Growing your Business and Brand with Marketing and Advertising on Facebook, YouTube, Instagram and More

By Gary Clyne

Independently published
Paperback (190 pages)

Social Media Marketing and Personal Branding Bible: The Practical Guide to Rapidly Growing your Business and Brand with Marketing and Advertising on Facebook, YouTube, Instagram and More
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Product Description:

If you want to learn how you AND your business can dominate Social Media then keep reading



Do you want to get more leads than ever before? Do you want to learn proven strategies to build HUGE Social Media followings? Do you want to learn how you can take your Business and Personal Brand to the next level?

A lot of the time, Social Media can seem like a whirlpool that is impossible to navigate and is just a bundle of confusions.

Instead, we are providing an easy to follow blueprint to success on both Social Media Marketing and Personal Branding in this book.

Social Media is taking over the world and it only takes a browse of Facebook to see it's taking over marketing as well. Long gone are the days of billboard and radio ads, instead, we are in the age of digital and tailored marketing to the consumers' interests.

In terms of Personal Branding, influencers with millions of followers and subscribers are the modern day celebrities, quite frankly anyone who is anyone has a substantial Social Media following.

Don’t you think it’s time you got in on the trend before it’s too late?

Here is just a slither of what you will discover inside...

•The 5 MUST KNOW strategies to dominate Social Media in 2019

•10 Essential Tips for Social Media Marketing

•How unemployed teenagers are getting rich with Social Media Marketing

How to get more leads by spending LESS on marketing

•5 Simple Steps to blow up your YouTube channel in 2019

•What Influencers know about Marketing that you don’t

•The Essential Effective Facebook AD strategies for 2019

•A Simple, yet powerful method Instagram models use (That you can to) to gain more followers and likes quickly

•The Ultimate guide to twitter marketing in 2019

The most UNDERRATED Social Media platform for marketing

•5 Startling Social Media Marketing trends that will Dominate 2019

•The Number 1 Platform you MUST master to get the most success with Social Media Marketing

•The 10 Golden Rules of Personal Branding

•How to gain more followers by spending less on ads

•Think you need millions of followers to have a successful personal brand? Think again.

•Stop wasting time trying to build a following using sly tactics, do THIS instead

•What successful influencers know about monetizing their audience, that you don’t

How unemployed teenagers are building HUGE Instagram accounts and getting rich

•The most overlooked Social Media platform to build your Personal Brand

•The ESSENTIAL steps to profitable Facebook Ads

•The best ways to monetize your following without selling your soul to the devil

•The secret strategies to growing your YouTube FAST

•Why Instagram ads could hold the key to your success

•11 Startling ways to grow your Facebook following

•How Influencers get incredible brand deals CONSISTENTLY

•The crucial secret that all but guarantees you more likes, comments and engagement on every post

How to find your corner of the market and dominate it

And much, much more!

Even if you’re completely new to this ‘Digital Age’ movement and don’t even know how to properly #Hashtag an Instagram post or what a Facebook AD campaign looks like, this book provides simple and easy to follow systems that most importantly provide results for your Business and Personal Brand.

So, if you’re ready to take your business and personal brand to the next level and master Social Media then scroll up to the top of this page and click “Add to Cart”

Contagious: Why Things Catch On

By Jonah Berger

Berger Jonah
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Online Marketing: This Book Includes: Network Marketing, Copywriting, Facebook Advertising (with Tips About Social Media Marketing, How to Create a Profitable Business)

By Carmine Rea

Carmine Rea
Audible Audiobook

Online Marketing: This Book Includes: Network Marketing, Copywriting, Facebook Advertising (with Tips About Social Media Marketing, How to Create a Profitable Business)
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Product Description:

Online Marketing includes:

  • Network Marketing: The Real Strategy That Converts People into Customers
  • Copywriting: The Writing That Converts People into Customers
  • Facebook Advertising: The Real Steps to Create Ads That Convert People into Customers

With this book you can create a sustainable business for decades with network marketing, optimize it with the right copywriting, and accelerate your business with the right strategies of Facebook ads, even if Facebook changes its algorithm. Absolutely necessary if you want a sustainable business that generates ROI. 

Network Marketing:

This audiobook lists and elaborates on the most important questions to ask when developing a web page for your business so that you leave no stone unturned with regards to your online marketing strategy. It is time to eliminate harmful and useless strategies from your network marketing approach and delve into the best strategies for the modern digital age. Maximize your business potential with the very best audiobook available on the topic of network marketing and gain new customers for your business! So, dive in and buy this business-boosting book today! If you follow the instructions, you will only succeed! 

Here you will find:

  • How to build a viable online web page for your business and the best tips for creating a clear user interface
  • The value of refraining from creating closed-group profiles on Facebook for your business strategy
  • Why merging your YouTube channel and Facebook profile will amount to substantial gains in audience exposure and revenue
  • And much more....

Copywriting:

How to convert people into customers with copywriting. Learn what really can convert a potential customer into a real customer. 

This book lays out the basic simple principles that allow business owners, even those with no writing experience, to attract and enchant their dream customers. With clear and concise explanations of what works and why, besides examples of the best and worst text out there, you'll have all the necessary tools to turn readers into buyers into raving fans. Give your writing skills an instant upgrade. 

In this book, you'll learn:

  • Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy even if you don't think of yourself as a "good writer"
  • How to make price irrelevant and be the only choice for your ideal customer by changing nothing except your copywriting.
  • The business writing "rules" you should revel in breaking.
  • And much more....

Plus get the book Facebook Advertising in this bundle as well and learn how to convert people into customers with Facebook Ads!

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

By Ann Handley

Wiley
Hardcover (320 pages)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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Product Description:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...

And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

Sections include:

  • How to write better. (Or, for "adult-onset writers": How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.


 
 

 

 
   
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