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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Portfolio
Released: 2018-11-13
Hardcover (288 pages)

This Is Marketing: You Can t Be Seen Until You Learn to See
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Product Description:
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-12-11
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More

By Scott Frothingham

CreateSpace Independent Publishing Platform
Paperback (34 pages)

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More
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Product Description:
The 50 tips in "High Conversion E-Mail Copywriting" can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. "High Conversion E-Mail Copywriting" is a quick and easy guide to taking your e-mails to the next level of performance and success. Buy a copy today and start seeing results right away.

Dental Marketing Hacks: 2 Book Bundle - Dental Copywriting Hacks & Blogging Hacks For Dentistry

By Alex Wong

Released: 2018-04-23
Kindle Edition (174 pages)

Dental Marketing Hacks: 2 Book Bundle - Dental Copywriting Hacks & Blogging Hacks For Dentistry
 
Product Description:

**Attract More Patients and Grow Your Dental Practice with the Ultimate Dental Marketing Blueprint**


Do you want to:

  • Attract more patients?
  • Boost your practice’s revenue?
  • Ensure YOUR dental practice stands out from the crowd?

There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what’s the secret to standing out from the crowd?

The answer is compelling, engaging website content that makes you stand out from every other dental practice out there.

In Dental Marketing Hacks, you get two books for the price of one, Dental Copywriting Hacks and Blogging Hacks For Dentistry, which will help you with:

  • Understanding your market
  • How to position practice in the marketplace
  • Step-by-step action plans
  • Developing a unique selling proposition
  • Creating your homepage, team page and service pages
  • Keyword research
  • Proven copywriting and blogging strategies
  • Demonstrating your expertise
  • Creating attention-grabbing headlines
  • Optimizing your blog posts for Google
  • How to make your blog posts go viral
  • Plus, much more...

The first book focuses on how to create compelling content for your website, while the second book shows you how to create unique engaging blog posts that will attract the patients you need to make your practice a success.


So, are you ready to take your practice to the next level?

Grab a copy of Dental Marketing Hacks and start making a success of your dental business today! 

Get the Paperback and Receive the Kindle eBook for FREE

Timeless Copywriting Secrets: 15 Secrets For Writing More Persuasive And Profitable Words Better Than Anyone You Could Hire

By Fraser Druet

Released: 2019-01-24
Kindle Edition (66 pages)

Timeless Copywriting Secrets: 15 Secrets For Writing More Persuasive And Profitable Words Better Than Anyone You Could Hire
 
Product Description:

Are you tired of writing ads that don’t convert?


Are you looking for a way to write more profitably than anyone you could hire?


Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars?


In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline.

In Timeless Copywriting Secrets, you will find:
•    The core most powerful and most converting copywriting methods to leverage
•    The importance of picking the most profitable market
•    How “the arithmetic” is as important as the words you write
•    Why research is the most valuable part of copywriting
•    Ways to become a master headline writer
•    How extensive lists of bullets can help justify higher prices
•    How long your copy should be to maximize your response
•    How to master copywriting online where there are size and character limits
•    The difference between good and bad advertising
•    How sales experience can make you a better copywriter
And much, much more — all told with brutal honesty and lavish generosity.

Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond.

Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy.

Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy.


To get started, scroll up to the top of this page and click BUY NOW!

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write

By Nick Daniel

Released: 2015-10-15
Kindle Edition (141 pages)

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
 
Product Description:

Earn Top Copywriting Dollars Writing for the Health Market



The health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you.

It's also packed with real examples, from dozens of successful promotions.

If you want to bring your copywriting to the next level, and earn top fees and royalties from the best clients in the business, you should read this book.

If you're earning less than $10,000 for writing a long-form sales letter, you should learn the strategies in this book.

If you've just started out, and need a fast-track to the top - you should devour this book from cover to cover.

Make $13,000 Writing Just One Sales Letter for the Health Market



The author, Nick Daniel, works for some of the biggest names in the business - including Agora, Dr. Sears (Primal Force) and The Healthy Back Institute.

His secrets…to finding copywriting success in the health market…writing direct mail copy that sells...and winning some of the biggest clients in the industry…are all in this book.

If you want to take your copywriting to the next level…increase your fees and royalties…and win contracts to write direct mail copy that sells... with top-paying clients…then this is the book you need.

In The Wealthy Health Copywriter Nick reveals:

- 14 little known secrets to writing extraordinary headlines for the health market...
- 6 health market sales strategies that work every time...
- Nick's B-E-S-T Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to find and use case histories, clinical trials and research studies...
- Nick's 6 top health credibility hacks...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the copywriting advice in this book, and you can write great sales letters, and really make money writing, by increasing your copywriting fees and royalties in record time.

Whether you want to make money freelance writing, or work for an agency, this book will help you earn more by boosting the success of your sales letters and direct mail copy.

Higher Fees, More Royalties, Bigger Clients



The Wealthy Healthy Copywriter tells you exactly how to write a winning promotion that you can charge $13,000 or more for, and that will bring in thousands more in royalties...

Forget about paying thousands of dollars for online courses on direct mail marketing, direct mail copywriting, or writing sales letters that sell.

Everything you need is right here in this book.

Pretty soon, you’ll have top clients begging you to work with them.

What’s stopping you from bringing your copywriting and sales letters to the next level, and earning top fees and royalties from the best clients in the business?

Scroll to the top and click the Buy Now button.

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)

By Susan M. Gunelius

Entrepreneur Press
Paperback (304 pages)

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)
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Product Description:

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

By Mish Slade

Team Incredible Publishing
Released: 2016-01-07
Kindle Edition (129 pages)

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
 
Product Description:

Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.


It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.


For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.


May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.


Give your writing skills an instant upgrade


In this short book, you’ll learn:



  • Simple techniques to turn your dull-as-dishwater business marketing into “can’t resist” copy – even if you don’t think of yourself as a “good writer.”

  • How to make price irrelevant and be the only choice for your ideal customer – by changing nothing except your copywriting.

  • The business writing “rules” you should revel in breaking.

  • Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas).

  • The easily avoidable mistakes that are turning your customers off – even if they don’t know it.

  • A simple framework to help you blast through writer’s block and know exactly what to say in any piece of writing.

  • How to “read your customers’ minds,” and get them looking for reasons to buy from you.


Who is this book for?



  • Business owners looking to breathe more life into their website, content marketing or sales materials.

  • Employees who want to gain a new skill and have more impact in their work.

  • Anyone who has something great to offer – but is struggling to get the message across.


The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales

By Greg Perry

CreateSpace Independent Publishing Platform
Paperback (299 pages)

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales
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Product Description:
It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.

All businesses want more sales. Your only complaint will be the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.

But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.

If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:

• Short-term Strategies

• Long-term Strategies

• Terrific Tips

• Warnings to Heed

• and Sales-Boosting techniques

that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.

Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.

Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)!

 
 

 

 
   
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