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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:
From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)

By Anthony Lewis

CreateSpace Independent Publishing Platform
Paperback (110 pages)

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)
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Product Description:

Make Huge Sales with Powerful Marketing Strategies!

Do you want to grow your business online?

With Marketing: Grow Your Business FAST, you can conduct market research, grow your business, and build an effective marketing strategy!

Is it time to master online marketing?

Yes! Today’s business environment makes it crucial for you to engage with an online audience. Just imagine – Billions of potential customers are out there, waiting for you! With Marketing: Grow Your Business FAST, you’ll learn what online marketing is, how to meet your customers’ needs, and what you can to do connect to a bigger audience – today!

You’ll even learn about the SIVA model!

Furthermore, Marketing: Grow Your Business FAST teaches you a variety of vital online marketing skills and concepts:

  • Target Marketing
  • Methodical Marketing
  • Consumer Marketing Research
  • Business-to-Business Marketing Research
  • Quantitative and Qualitative Market Research
  • Primary and Secondary Research
  • Globalization Opportunities
  • Marketing Strategy Development
  • Intensive and Integrative Growth Strategies
and so much more!

You’ll be so glad you got this valuable information!

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting: Successful Writing for Design, Advertising, and Marketing

By Mark Shaw

Brand: Laurence King Publishers
Paperback (216 pages)

Copywriting: Successful Writing for Design, Advertising, and Marketing
List Price: $24.95*
Lowest New Price: $34.32*
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  • Used Book in Good Condition
Product Description:
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out

By Joey Percia

CreateSpace Independent Publishing Platform
Paperback (216 pages)

Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out
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Product Description:
Why Do You Hate Money takes an ethical approach to marketingfor health and fitness professionals.

The truth is, most people choose a career in health and fitness because it's changed their life and they want to return the favor. But if you can’t communicate with your audience you’re going to get lost in the noise.

Many people make marketing confusing, but it doesn’t have to be this way.

This book makes it simple, even if you’re just starting out.

In Why Do You Hate Money, former fit pro turned copywriter; Joey Percia walks you through the same proven strategies industry experts pay him thousands to implement into their businesses.

The best part is, these time-tested lessons are easy to apply so you can put them to work right away.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

You’ll discover:

- Four expert hacks to cure writer's block once and for allthis chapter alone will give you back hours of your life every single week

- An honest and ethical approach to market your business in a way that makes you feel good but still gets you more clients.

- 13 ways to spark inspiration and get your creative juices pouring out (you will LOVE #7)

- The most common fitness marketing mistakes and how to avoid them… if you can avoid these 4 mistakes you’ll be blown away at how much your business will grow

- How to use Kickass Copywriting to make loads of cash without being salesy

- Simple storytelling strategies to boost sales and make people fall in love with you (don’t worry you don’t have to be a storytelling master)

- How to write cash-generating emails like a million dollar copywriter without actually being one

- Health and fitness related examples, checklists, templates, and guides to writing high converting copy which means more clients

… and so much more

Why Do You Hate Money’ is the go-to fitness marketing guide to create content that kills, craft copy that converts, and master the science of selling without selling out.

What are you waiting for?

Scroll up, and grab your copy right now.

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Palgrave Macmillan
Released: 2010-12-07
Paperback (213 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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Product Description:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Dental Content Marketing Hacks: 2 Books In 1 - Dental Copywriting Hacks & Blogging Hacks For Dentistry

By Alex Wong

Independently published
Paperback (173 pages)

Dental Content Marketing Hacks: 2 Books In 1 - Dental Copywriting Hacks & Blogging Hacks For Dentistry
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Product Description:

How to Attract More Patients and Grow Your Dental Practice with the Complete Dental Marketing Blueprint


Book 1: Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice

Do you want to:
  • Attract more patients?
  • Boost your practice’s revenue?
  • Create website content that captivates visitors?
  • Ensure YOUR dental practice stands out from the crowd?

  • Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice is here to help.

    Every day, thousands of new websites are popping up. However, with so many dental websites out there, there's a lot of competition for new patients. So what’s the secret to standing out from the crowd?

    What you need is compelling, engaging website content that makes you stand out from every other dental practice out there.

    Inside, you will discover:

  • My special trick to find out EXACTLY what patients want
  • Step-by-step action plans to practice what you learn
  • How to effectively position your practice in the marketplace
  • How to create a high converting homepage that grabs readers' attention
  • How to discover the best keywords to use
  • How to optimize your page titles to rank high on Google
  • Easy tricks to get patients to leave glowing testimonials
  • Proven copywriting strategies to engage readers and get them to contact you
  • How to create an informative and effective FAQs page
  • How to create a team page that builds credibility and trust
  • A proven method to create high-converting service pages to get bookings

  • Book 2: Blogging Hacks For Dentistry: How To Engage Readers And Attract More Patients For Your Dental Practice


    Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers.

    What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there.

    In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success.

    Inside, you will discover:

    • How to find and engage with your unique target readership
    • Step-by-step action plans for creating successful posts
    • 10 simple ways to generate an entire year’s worth of topics
    • The secret to creating attention-grabbing headlines
    • How to develop your own unique writing style
    • How to effectively position your blog to stand out
    • My proven formula to outline your blog posts
    • Easy tools to generate profitable keywords
    • How to optimize your blog posts for Google
    • How to make posts that go viral
    • And more!
    Soon, you’ll no longer struggle to find new patients, or pull your hair out trying to stand out. Dental Copywriting Hacks and Blogging Hacks for Dentistry gives you the fastest and easiest way to grow and market your dental practice.

    Ready to take your online dental practice to the next level?

    Grab a copy and start creating profit boosting content today!

    Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)

    By Susan M. Gunelius

    Entrepreneur Press
    Paperback (304 pages)

    Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)
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    Product Description:

    Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

    Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

    SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide (Persuasion Marketing, Copywriting, Storytelling, Branding Identity)

    By The Mindset Warrior

    CreateSpace Independent Publishing Platform
    Paperback (76 pages)

    SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide (Persuasion Marketing, Copywriting, Storytelling, Branding Identity)
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    Product Description:
    An Easy to Digest Summary Guide...

    >> BONUS MATERIAL AVAILABLE INSIDE <<

    If you're looking for alternative methods to heal from certain diseases or you're simply looking to recharge your mitochondrial health for a more energizing life experience, you're going to want to read this one..

    The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply.

    Maybe you've read the original book but would like a reminder of the information? Maybe you haven't read the book, but want a short summary to save time? Maybe you'd just like a summarized version to refer to in the future?

    In any case, The Mindset Warrior Summary Guides can provide you with just that.

    Lets get Started. Download Your Book Today.... NOTE: To Purchase the "Building a StoryBrand"(full book); which this is not, simply type in the name of the book in the search bar of Amazon

    Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

    By David Garfinkel

    CreateSpace Independent Publishing Platform
    Paperback (154 pages)

    Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
    List Price: $12.99*
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    Product Description:

    In this book, you’ll learn how direct marketers shatter sales records with the written word.

    Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

    There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

    You’ll discover:

    • How to build a powerful sales message that makes money
    • Secrets of headlines that all but force prospects to read your message
    • Easy shortcuts to creating profitable bullet points
    • Negative optism: a revolutionary new way to create empathy with prospects
    • Stories that boost sales—how to write them, step-by-step
    • Insider secrets for “amping up” the emotional power of your copy
    • How to put it all together to build trust in prospects and close the sale

    Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.


     
     

     

     
       
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