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Resources for Copywriting
Copywriting is the art of writing better sales letters and advertising
materials.
Here are a few copywriting resources to get you started:
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Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Mark Shaw
imusti
Paperback (240 pages)
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. |
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By Joseph Sugarman
John Wiley Sons
Released: 2006-11-17
Paperback (368 pages)
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
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By Seth Godin
Portfolio
Released: 2018-11-13
Hardcover (288 pages)
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#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way. |
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By Luigi Padovesi
Independently published
Paperback (282 pages)
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Copywriting is the art of using words to achieve a goal.
This is a bundle of two books exploring mental manipulation through written communication - and not only.
An indispensable collection for entrepreneurs and marketers.
1. COPYWRITINGDiscover the secrets of persuasive copywriting and write effective emails and sales pages.The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behaviour, bringing them to purchase your products.We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader. We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way.
With this book you will discover... ▸ The origins of copywriting and the problems it solves in the customer's mind
▸ What do we mean by Persuasive Copywriting
▸ The TWO mistakes 99% of copywriters unkowingly commit
▸ Basics of SEO copywriting to gain organic customers
▸ Business Copywriting Techniques
▸ How to maximize your value-by-word
▸ How to bring value to your specific target to make them trust you - and purchase from you
▸ The secrect words that will have a MASSIVE impact on your campaigns
▸ How to describe your products with the Benefit Technique
▸ Emotional communication - and why it is important
2. MIND HACKING
Discover the Secrets of Mind Manipulation
In this book you'll learn a trasversal topic you can apply to sales, copywriting and marketing in general. Persuasion is the fundamental skill for Marketing and Sales.With this book you will discover 25 advanced techniques to hack the mind of your customers.
You can apply all these skills infinite times, from a simple sales letter copywriting to a complete marketing plan.
The techniques you will discover are kept secret until now. These persuasion techniques were only used by Big Corporation or World Class Copywriters. Now you can gain massive success too.
Here's a few things you will discover. ▸ How to create affinity with your client
▸ Use transparency and intrigue
▸ Learn how to grant flattery and behavioral licences
▸ Use demonstrations at your advantage
▸ Which numbers you can leverage
▸ Appeal to authority - even if there's no real authority yet
▸ Discover how to craft a common enemy
▸ How to manage purchase friction
▸ Proceed by steps to avoid refusal
▸ How to be aggressive with sales
▸ Learn how to craft a false alternative
▸ Your clients are greedy. Monetize that
▸ Discover the magic words
▸ Satisfy the ego of your clients
▸ Discover the tricks to create familiarity with your customers
▸ Increase the time investment to close huge sales |
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By John Carlton
Carlton Ink
Released: 2015-08-04
Kindle Edition (168 pages)
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For over 30 years, John Carlton has been a notoriously successful copywriter, consultant, and mentor to thousands of entrepreneurs looking to break away from the pack and start earning the big bucks.
His first course, “Kick Ass Copywriting Secrets of a Marketing Rebel”, taught the new generation of online marketers how to create killer ads (and everything else needed for a real biz). His breakthrough book “The Entrepreneur’s Guide To Getting Your Shit Together” is must-reading for everyone in business (or wanting to get into business).
And “The Rant”, his blog at www.john-carlton.com, has been providing insider advice, tactics and advice since 2004. For free.
This latest series of books (The Business Pro’s Essential Toolkit”) organizes the vast archives at the blog into clear categories, bringing the best stuff straight to you in an easy-to-read format. No more searching through the years for the specific themes John writes about – it’s all right here in one tidy package.
The first book is a collection of articles aimed at living well, at every stage in your entrepreneurial adventure. A quick peek at the Table Of Contents will give you a good idea of what’s at stake. It’s far too common to burn out, to fail, to struggle endlessly as an entrepreneur…
… when a few simple insider pieces of advice can quickly move you into a smooth groove where wealth and happiness on all fronts can be achieved easily.
This is the kind of life-changing advice you can only hear from a grizzled professional with decades of experience to share. John’s unique formula, throughout his career, was to make every mistake possible (because he was always pushing boundaries)… find out what went wrong, and fix it by learning his lesson, securing new resources, developing new skills, whatever it took…
… and then getting back into the game to do it successfully.
There’s no theory here. It’s all hard-won lessons and advice that comes from the reality of doing business in the real world… where people aren’t always who they say they are, where promises are rarely kept, where the way things actually get done are counter-intuitive and must be learned.
Entrepreneurs who try to do everything themselves, alone and without the advice and counsel of a wise veteran… are too often doomed to failure. There are just too many moving parts in the business world. You need mentors, and serious help navigating the many new challenges you will constantly face.
That’s where John comes in. He’s been a mentor to many of the now well-known marketers out there, and has personally coached a majority of the top copywriters now on the “A-List”. You’ll recognize many of the testimonials here as Big Dogs in business today.
This book, and the entire series, is an organized quick read that is crammed with essential advice, tactics and strategies used by the best marketers alive.
Here is the advice you’ve always craved, from an experienced, caring mentor who’s seen it all, been around the block a few times, and is willing to share it all with you.
A new adventure in business and life awaits… |
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By T. Iezzi
Palgrave Macmillan
Released: 2010-12-14
Paperback (213 pages)
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. |
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By Robert W. Bly
Holt Paperbacks
Released: 2006-04-04
Paperback (432 pages)
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are:
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy |
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By Jennifer Goforth Gregory
Jennifer Goforth Gregory
Paperback (274 pages)
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Learn how to find high paying clients and join the ranks of high earning freelance content marketing writers. Earn six figures as a freelance content marketing writer with this comprehensive how-to guide.This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.You’ll learn how to:• Craft an LOI that’s worth $10k or more• Create a website and LinkedIn profile that brings clients to you• Tap into your experience and skills to find your perfect niches• Write great content that your clients love• Design a business that gives you work-life balance |
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By Fisher Glenn
Harriman House
Released: 2018-10-01
Paperback (220 pages)
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Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.
How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?
The answer lies in the power of direct-response copywriting.
In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.
You will discover:
-- The single thing every great writer must do if they want to improve.
-- How anyone can learn to write a headline that will stop all potential customers in their tracks.
-- Where to find inspiration and how to feed ideas.
-- How you can get a customer physically nodding along with every word you write.
-- How to avoid waffle and make your copy more succinct.
-- How you can write irresistible offers than no one can refuse.
-- And much more!
Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it... |
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By Ray Edwards
Morgan James Publishing
Paperback (186 pages)
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Click Here | - How to Write Copy That Sells The Step By Step System for More Sales to More Customers More Often
Product Description:
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: - The universal hidden structure behind all persuasive copy.
- How to avoid the most common copywriting mistakes.
- A simple technique for writing copy that’s easy to read.
- How to write powerful short copy for social media.
- Sample headlines, bullet points, and openings – yours to “swipe” and use as your own!
- Tons of templates, examples, and checklists guaranteed to improve your copy.
- ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
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