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Resources for Email Marketing

Here are some resources and web sites about opt-in email marketing:
  • Important: Your email marketing should only sent to people who have actively chosen to opt-in to subscribe to your messages (and who can opt-out and unsubscribe at any time). Likewise if you work with other ezine publishers, you should ensure their emails are also opt-in You do not want to send unsolicited emails ("spam"), or be associated with them.

Here are some products for email marketing:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

By Chad S. White

CreateSpace Independent Publishing Platform
Paperback (488 pages)

Email Marketing Rules: Checklists, Frameworks,  and 150 Best Practices  for Business Success
List Price: $19.99*
Lowest New Price: $18.78*
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Product Description:
Email marketing’s power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
List Price: $24.99*
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)

By Magnus Unemyr

Released: 2015-09-08
Kindle Edition (235 pages)

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)
 
Product Description:
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

* Learn more about current trends in Internet marketing, including inbound marketing

* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

* Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing

By Marie G

Released: 2017-07-19
Kindle Edition

How To Create A High Value Lead Magnet To Quickly Grow Your Email List: Strategic Email Marketing
 
Product Description:
Are you effectively growing your subscriber list? Would you like to learn how to create dynamic lead magnets that convert visitors into subscribers? Email marketing, blogging and affiliate programs have created vital new channels for commercial enterprise. They are also channels that are too often misunderstood.

If you have ventured into these waters, you will have run across the phrase - The money is in the list. This statement is very true. Yet too often, after several months of effort, the only people on our email lists are Facebook friends or those who share our last name. If you find yourself in this same situation, it may be time consider a change in marketing strategy. You can create dynamite new strategies to convert leads and build a high-performance list. How is this done?

What value are you providing your prospects? What problem are you solving for them? How To Create A High Value Lead Magnet To Quickly Grow Your Email List, is a mini-guide that provides an understanding of the importance of lead magnets and how to create them. You will learn what a lead magnet is as well as the crucial role they play in email marketing. You will learn the required key elements to make a lead magnet convert. The author provides examples and descriptions of different kinds of lead magnets. Also included is a list of tools (both paid and free) to create lead magnets based on their type. This Kindle Short Read will provide the tools you need to jumpstart your email marketing campaigns.

Don’t leave your success to chance. Separate yourself from the herd. Download this quick read and give yourself the cutting-edge you need to captivate your audience, grow a dynamic list, and generate revenue.

Principles: Life and Work

By Ray Dalio

Unknown
Released: 2017-09-19
Hardcover (592 pages)

Principles: Life and Work
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Product Description:
#1 New York Times Bestseller

“Significant...The book is both instructive and surprisingly moving.” —The New York Times

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

 
 

 

 
   
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