| |
Advertisement
|
|
|
Resources for Email Marketing
Here are some resources and web sites about opt-in email marketing:
- Important: Your email marketing should only sent to people who have
actively chosen to opt-in to subscribe to your messages (and who can opt-out
and unsubscribe at any time). Likewise if you work with other ezine publishers,
you should ensure their emails are also opt-in
You do not want
to send unsolicited emails ("spam"), or be associated with them.
Here are some products for email marketing:
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Chris Baggott
Wiley
Hardcover (304 pages)
 | List Price: $24.95*
Lowest New Price: $13.55*
Lowest Used Price: $7.15*
Usually ships in 24 hours*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | - ISBN13: 9780470122457
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners |
|
By Eric Groves
Wiley
Hardcover (224 pages)
 | List Price: $24.95*
Lowest New Price: $13.70*
Lowest Used Price: $10.98*
Usually ships in 24 hours*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | - ISBN13: 9780470503416
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: - Ten email pitfalls that will get your business into trouble
- Ten things your customers expect you to do
- The "soft" benefits of email marketing
- Using email in combination with other marketing efforts
- How four types of permissions can make or break your strategy
- Building an email list that is valuable and effective
- Creating valuable content
- Choosing an effective, professional email format
- Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck. |
|
By Jeanniey Mullen
Sybex
Paperback (312 pages)
 | List Price: $29.99*
Lowest New Price: $10.00*
Lowest Used Price: $16.48*
Usually ships in 24 hours*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | Product Description:
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks. |
|
By Mary R. Butler
CreateSpace
Paperback (102 pages)
 | List Price: $9.99*
Lowest New Price: $8.00*
Lowest Used Price: $7.49*
Usually ships in 24 hours*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | Product Description:
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services |
|
By Kim MacPherson
Kaplan Business
Released: 2001-03-19
Paperback (304 pages)
 | List Price: $24.95*
Lowest New Price: $3.20*
Lowest Used Price: $0.01*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | Product Description:
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works. In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways "opt in" (permission based e-mail) can be used to retain customers and acquire new clients. Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented e-mail lists versus in house databases, embedded cookies, and return on investment charts, MacPherson has developed an invaluable guide through the ins and outs of the virtual marketplace. |
|
By Herschell Gordon Lewis
AMACOM
Paperback (304 pages)
 | List Price: $24.95*
Lowest New Price: $6.99*
Lowest Used Price: $2.29*
Usually ships in 24 hours*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | - ISBN13: 9780814471470
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing "opt-outs" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories! |
|
By Jim Sterne
Wiley
Paperback (320 pages)
 | List Price: $50.00*
Lowest New Price: $4.99*
Lowest Used Price: $0.01*
Usually ships in 24 hours*
*(As of 12:27 Pacific 5 Sep 2010 More Info)
Click Here | Product Description:
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately!
This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to:
* Develop a campaign strategy
* Write an email masterpiece
* Reach your target audience
* Enhance a campaign for a better response rate
* Measure the success of email marketing strategies
* Advertise on other people's electronic newsletters
* Host your own discussion group |
|
| |
