Flash

Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.

Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

• Know what content is searchable, and why metadata, keywords, and links are so important
• Learn how to place HTML content in your Flash applications
• Create an SEO website by connecting Flash to JavaScript and CSS
• Work effectively with SWFObject by understanding its capabilities and limitations
• Discover the advantages of using the Adobe Flex framework for SEO

The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

Unlock the power of Adobe Flash and bring stunning animations to life onscreen. It's easy with Flash CS5: The Missing Manual. You'll start creating animations in the first chapter, and learn to produce effective, well-planned visuals that get your message across. This entertaining edition includes a complete primer on animation, a guided tour of the program's tools, new illustrations, and lots of details on working with video.

Every chapter in this book provides step-by-step Flash tutorials. Beginners will learn to use the software in no time, and experienced Flash designers will improve their skills.

• Learn to draw objects, animate them, and integrate your own audio and video files
• Add interactivity, and use special effects, morphing, and much more
• Use Adobe AIR to create full-blown, desktop applications with Flash
• Check your work with the book's online example files and completed animations
• Discover new Flash toolkits and features such as Frameless Animation
• Learn how to automate your drawings and animations with ActionScript 3.0

With this book, you can get started with Flash CS5 with little or no programming experience. You'll learn in jargon-free English exactly what you need to know to use Flash effectively, while avoiding common pitfalls right from the start.

Start Fast with Templates

1. Start Fast with Templates. With Flash CS5 templates, all the tedious, time-consuming setup is done for you. For example, you can choose between two different photo album templates--one even uses XML (extensible markup language) to manage the photo files. Almost a dozen different animation templates provide pre-designed control over movement and other visual effects. You can find working examples for drag-and-drop interfaces, lip syncing for animated characters, and walking figures using IK Bones.

2. Make It Move with Motion Presets. Want to make text zip onscreen, hang around long enough to be read, and then zip off? Want to make a ball drop from the sky, hit the ground, and then bounce back up? These are the kind of actions you can apply using motion presets. Simply drag a preset onto the object you want to move. Once you’ve applied a motion preset, you can tweak the motion using the usual Flash tools.

3. Hook Up with IK Bones. With IK Bones, the drawings in your Flash animations can have more realistic connections. You can connect the hip bone to the thigh bone, and then specify exactly how those bones rotate and affect each other as they move. In Flash CS5, the new Spring property lets you fine-tune the action and reaction for different types of motion.

4. Code Quickly with Code Snippets. Flash CS5 provides code snippets that you can drop into your projects and then customize for your own purposes. You’ll also find snippets for ActionScript tasks, like starting and stopping movies, timeline navigation, animation motion and effects, loading and unloading external files, and working with audio and video.

5. Step Lively with Code Hinting. Code hinting is more than just a reference manual. It also auto-completes keywords and chunks of code. That both saves time and keeps spelling errors to a minimum. Code hinting also prompts you to fill in parameters if your statement requires them.