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Resources for Internet Marketing

Other pages in our resource section contain resources on particular Internet Marketing topics such as affiliate programs, search engine marketing, pay per click search engines, auction marketing and optin email marketing

Additionally, we also have listed a range of Internet Marketing Books.

Here are some general Internet Marketing products:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Insider Secrets
    One of the longest established (but updated), and one of the most famous Internet-marketing courses.
Related Web Sites:

From Amazon.com

Here are some books from Amazon:

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

By Allan Dib

Page Two
Paperback (228 pages)

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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Product Description:
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Portfolio
Released: 2018-11-13
Hardcover (288 pages)

This Is Marketing: You Can t Be Seen Until You Learn to See
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Product Description:
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins Christian Pub.
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

X

Marketing Management (14th Edition)

By Philip T. Kotler

Pearson
Hardcover (816 pages)

Marketing Management (14th Edition)
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Marketing Rebellion: The Most Human Company Wins

By Mark W. Schaefer

Publisher Services
Released: 2019-01-11
Paperback (318 pages)

Marketing Rebellion: The Most Human Company Wins
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Product Description:
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses must be built on human impressions instead of advertising impressions.•The five constant human truths at the heart of successful marketing strategy. •Why customer loyalty is dying and what you need to do about it right now.•How to help your best customers do the marketing for you. •Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

By Shelle Rose Charvet

Bloomanity LLC
Paperback (359 pages)

Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
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Product Description:
How to master Influencing Language and get what you want, without manipulating.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them?

Do you want to know how to influence people, without being manipulative?

Want to find out how people get motivated, make decisions, to be more persuasive with everyone?

Learn how to use the right words with the right people, and get through the “Communication Wall”

Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left some bricks out, to let the “good people” communicate with us.

The problem in communication is not the wall, because the wall is standard equipment that everyone has. The problem comes from the holes where the bricks have been left out. The holes come in specific shapes, unique to each person.

And if you want to communicate with that person, you need to use words, and behavior that fit exactly with the holes in the other person’s wall.

Shelle Rose Charvet, best-selling author of Words That Change Minds shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Learn the persuasion psychology, spark interest and enthusiasm and get what you want.

In Words That Change Minds you will:

- Learn the influence science and practice.
- Discover the ways people unconsciously get motivated, process information and make decisions.
- Decode any communication problem and solve it.
- Find out how to pry open mental space in even the most closed of minds.
- Create rapport and credibility with anyone.
- Avoid inadvertently saying or doing the wrong thing.
-Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution.
- Increase your impact in interpersonal communication, teamwork, and in mass communication.

Words That Change Minds is based on the Language and Behavior Profile, (LAB Profile® for short) – a powerful tool that enables you to understand, predict and influence behavior by decoding the language people use.

You can directly influence people one-on-one, in groups and even in mass communication by customizing your language to match their subconscious Motivation Patterns.
Increase your impact, improve relationships and reduce conflicts, by using the Words That Change Minds.

The NEW 3rd edition of Words That Change Minds has more than 50% new material; examples, research, advanced applications, with 7 completely new chapters, including:
1. How to Complete a LAB Profile®
2. Conversational Coaching with the LAB Profile®
3. Understanding and Working with Combination Patterns
4. Solving Communication Problems
5. Influencing Strategies and Techniques
6. The LAB Profile® of Conflict
7. LAB Profile® Inventions and Tools, and more.


Interested? Just scroll up and get your copy today!

About the author:

Shelle Rose Charvet is a bestselling author and the international expert on Influencing Language. The earlier editions of, “Words That Change Minds” are international bestsellers, available in 15 languages. Shelle has been researching and teaching for over 35 years and is known for her advanced techniques used to enhance rapport, trust, credibility, and influence.

The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition)

By Jason McDonald Ph.D.

CreateSpace Independent Publishing Platform
Paperback (306 pages)

The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition)
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MARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019

Digital marketing made easy by Jason McDonald of Stanford Continuing Studies

  • This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology!

Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of humor and a strong dose of practicality to business promotion. It's a book that's as practical as the competitive Marketing for Dummies 2018 but more fun to read, with not just to-dos but a conceptual framework as what will no doubt be one of the best marketing books of 2019 and no doubt one of the bestselling marketing books of 2019. Bound to be a "marketing books bestsellers," to bend the language in a digital way.

Marketing Management (15th Edition)

By Philip T. Kotler

Pearson
Hardcover (832 pages)

Marketing Management (15th Edition)
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  • NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.
  • The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Product Description:
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802.


For undergraduate and graduate courses in marketing management.

 

The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

 

Also available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


BASIC MARKETING: A Marketing Strategy Planning Approach

By William D. Perreault Jr. & E. Jerome McCarthy

McGraw-Hill Education
Hardcover (784 pages)

BASIC MARKETING: A Marketing Strategy Planning Approach
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Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Contagious: Why Things Catch On

By Jonah Berger

Simon & Schuster
Released: 2016-05-03
Paperback (256 pages)

Contagious: Why Things Catch On
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  • Contagious Why Things Catch on
Product Description:
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

 
 

 

 
   
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