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Resources for Pay Per Click Search Engines

Pay Per Click search engines are search engines where you pay to be listed on relevant keywords. The charges are based on the number of clicks that your listings receive, as well as your "bid" which is the amount that you are prepared to pay per click. (for free listings, see Search Engine Resources).

On this web site, you will also find the following pages that may be helpful:
Here are some other resources and web sites to help you with pay per click search engines: Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

By Richard Stokes

Entrepreneur Press
Paperback (240 pages)

Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)
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Product Description:
Millions compete for exposure on Google and Bing but 99% of them fail to get results.

As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Make Each Click Count: T.O.P. Guide To Success Using Google AdWords

By Andy Splichal

CreateSpace Independent Publishing Platform
Paperback (236 pages)

Make Each Click Count: T.O.P. Guide To Success Using Google AdWords
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Product Description:
Can Your Business Generate Substantial Revenue Advertising on Google AdWords Regardless of Industry?

The short answer is “Yes”. However, recently some companies (typically those that have never experienced prolonged success using AdWords) have shied away from advertising on Google in lieu of advertising on other, newer advertising platforms. With thoughts such as “Google is oversaturated” and “Important keywords are just too expensive to generate a profitable ROI”, advertisers have decided to forgo advertising on Google. This is a huge mistake and those companies are simply leaving profits and customers to their competitors.

Google continues to be the leader in online searches and where millions of potential consumers visit each day to actively search and purchase products and services. By running a properly optimized AdWords account, advertisers can increase their traffic and increase their sales while enjoying a healthy ROI. After reading Make Each Click Count, advertisers will have all the tools needed to turn their Google advertising into a profitable marketing channel that generates positive results 24/7, 365 days a year!

The author of Make Each Click Count has spent the last decade and a half running successful Google AdWords accounts and through Make Each Click Count he brings that knowledge to those that wish to improve their AdWords performance. From creating proper initial settings to detailing successful advanced techniques, Make Each Click Count contains quality content with real world examples provided to help advertisers overcome the Google AdWords learning curve and immediately skyrocket their Google AdWords results.

The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money Online

By Mark Anastasi

Wiley
Hardcover (272 pages)

The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money Online
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Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!

Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.

His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.

  • How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites
  • The simple steps to creating an online business—featuring the 3 steps that led Mark to his first $10,000 a month business!
  • How the 21 Millionaire Secrets can transform your life

If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.

Pay Per Click Search Engine Marketing For Dummies

By Peter Kent

For Dummies
Released: 2006-02-06
Paperback (384 pages)

Pay Per Click Search Engine Marketing For Dummies
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Product Description:
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results

SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization

By Matthew Capala

CreateSpace Independent Publishing Platform
Paperback (194 pages)

SEO Like I m 5: The Ultimate Beginner s Guide to Search Engine Optimization
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Product Description:
2015 UPDATED 2ND EDITION (April 2015): 30% NEW CONTENT! 

Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background. 

***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) 

There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala. 

***** Brian Honigman on THE HUFFINGTON POST 

Matthew's book got me to act, and if you read it, you will certainly start acting. I know "SEO Like I'm 5" is one of those books I will be reading daily, a page here, another page there. 

***** Claudia Azula Altucher, Author of "Become an Idea Machine," WSJ Bestselling Co-Author of "The Power of No" 

Top 10 Best Marketing Books to Give as a Gift. 

***** SmallBussinessTrends.com 

"SEO Like I'm 5" is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. 

***** Linda Gharib, SVP, Digital Marketing at Citigroup 

While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook. 

***** Michael King, Founder of iPullRank 

Make no mistake; this is no 'SEO for dummies.' 

Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. 

You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro. 

When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd, 2015-updated edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree. 

In addition to taking you through the strategic process of building and optimizing your online presence, "SEO Like I'm 5" features dozens of free tools, 'under-the-hood' hacks, case studies, real-world examples, and actionable tips. 

Why Read this Book? 

There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus. 

Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data. 

SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including: 

- Where to start 
- Which free platforms and tools to use 
- How to build a search-friendly website 
- How to build a killer content strategy 
- How to become a rockstar blogger 
- How to find the golden-nugget keyword opportunities 
- How to monetize your website 
- How to attract backlinks to your content 
- How to build relationships with bloggers and influencers 
- How to build a winning social media strategy 
- How to make money online 

Who is this Book for? 

- Entrepreneurs and startups 
- Forward-thinking small business owners 
- Marketing executives who want to learn how to innovate like startups 
- Students and professionals 
- Authors, artists, and bloggers 

The cool thing about SEO Like I'm 5 is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it.

Advanced Google AdWords, 3rd Edition

By Brad Geddes

imusti
Released: 2014-05-12
Paperback (704 pages)

Advanced Google AdWords, 3rd Edition
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Product Description:
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.

The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. 

Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:
  • Discover how to craft winning ads
  • Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores
  • Explore the intricacies of the Display Network and remarketing
  • Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads
  • Utilize advanced bidding strategies
  • Understand how to best organize and manage an AdWords account
  • Learn how to successfully test everything from landing pages to ads
The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

By Sabri Suby

Released: 2019-01-28
Kindle Edition (395 pages)

SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
 
Product Description:
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!

If you’re tired of struggling to make online marketing work…

Sick of throwing money down the drain with PPC advertising…

Or just want to create a torrential downpour of hyper-profitable clients for your business…

Then THIS will be the most exciting, life-changing book you will EVER read.

Sabri Suby, (founder of King Kong, Australia’s fastest growing digital agency 2 years running) is finally revealing the exact system he’s used to go from $50 to over $10m in annual revenue…And deployed in over 167 niches to create more than $400m in sales for his clients – in just 4 years flat!

FULL DISCLOSURE: This book is NOT for the faint of heart.

If you want the same tired, outdated advice…

Untested theories which sound good but don’t work in the real world…

Or a book full of ‘warm and fuzzy’ stories which make you feel good…

Then this book is NOT for you.

However, if you want to FINALLY discover what’s working online…

Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline…

And elevate your business above the competition and CRUSH them into a fine powder…

Then ‘Sell Like Crazy’ will change your business-life forever.

Here’s just a taste of what Sabri reveals in this revolutionary book...

• How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)

• Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details)

• The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly — (Phase 3: Create the perfect bait for your dream buyer )

• How to uncover large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition) (Phase 4: The Godfather Strategy)

• The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic)

• A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)

• The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique)

• How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)

Internet Marketing: An Hour a Day

By Matt Bailey

Sybex
Paperback (608 pages)

Internet Marketing: An Hour a Day
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Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

  • Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
  • Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
  • Breaks down intimidating topics into approachable, hour-a-day tasks
  • Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
  • Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Facebook Advertising: Step-By-Step Guide to Help You Find Your Target Customer, Sell More, Earn More

By Sage T

CreateSpace Independent Publishing Platform
Paperback (130 pages)

Facebook Advertising: Step-By-Step Guide to Help You Find Your Target Customer, Sell More, Earn More
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Product Description:

Do you want to advertise on Facebook but have no idea where to start?


This book contains proven steps and strategies on how to set up a Facebook campaign and run it efficiently so that you can identify the right target audience, increase brand awareness, build brand value, promote your products and services online, and boost sales.

Facebook is the King of social media. With billions of active monthly users online, it’s a platform that no online marketer can ignore anymore. Unlike traditional advertising, or other forms of online marketing, Facebook allows specific market segmentation, so you know the precise likes and dislikes of your customer, their interests and behavior, which allows you to create campaigns targeted specially for individual groups.

  • I will show you how to set up a campaign on Facebook
  • how to target specific groups
  • create the ads
  • write copy
  • assign budgets
  • run A/B split tests, and much more. I am sure this book is going to help you immensely.

this is the only one with everything you need to know about Facebook Advertising. Scroll up, click buy, and get started to get your Ideal Customer now!

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

By Vanessa Fox

Wiley
Hardcover (256 pages)

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
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Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.


 
 

 
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