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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

By Areva Martin

Center Street
Released: 2018-03-20
Hardcover (272 pages)

Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand
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Product Description:
What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?

It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.

In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:
  • Match your brand to the right audience and media venues
  • Craft pitches producers can't resist
  • Jump on breaking news shows
  • Pivot and speak in soundbites like the pros
  • Amplify every interview with social media
  • Turn appearances into platform and become a rainmaker
Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish

By Derek Murphy

Creativindie
Paperback (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish
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How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Product Description:
Get the bible of book marketing!
In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

Publicity: 7 Steps to Publicize Just About Anything

By David Carriere

Brand: Glitterati Incorporated
Hardcover (144 pages)

Publicity: 7 Steps to Publicize Just About Anything
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Product Description:
Generating publicity is a journey that requires persistence as well as proper planning. In Publicity, veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime.

Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)

By Penny C. Sansevieri

CreateSpace Independent Publishing Platform
Paperback (280 pages)

Red Hot Internet Publicity: An Insider s Guide to Marketing Online (Volume 1)
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Authors, speakers, small business owners...you've got three choices:

1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from--who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.

Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail--not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus--even a chapter on the reputation-rating site Klout). You'll learn...
 
* How gain real visibility in Google, no matter how they shift their algorithms--and why that can make a tremendous difference in your business
* What to do on your own websites, what to do on social media, and how to make money in both of those worlds
* How to capture an online market far bigger than PC users (hint: look at what's clipped to your belt or inside your pocket)

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

PORTFOLIO
Released: 2017-07-18
Hardcover (256 pages)

Perennial Seller: The Art of Making and Marketing Work that Lasts
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  • PORTFOLIO
Product Description:
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)

By Ponn Sabra

Pink Press
Released: 2015-06-23
Kindle Edition (54 pages)

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)
 
Product Description:
#1 Bestselling Kindle in Marketing & Sales, Kindle Short Reads Computers & Technology

How do I get more followers? The blogging question you've always wanted answered.

On the internet, followers are your claim to fame. The number on your subscription count, friends list, or followers can make or break your blog, social media, or heart. We know that all bloggers have this simple question, and we're here to provide the simple answers.

The secrets to blog marketing success.

There's a plethora of tools and tactics out there for you to master marketing and publicity with your blog. We've tried them all, so we know which ones work, and we've put them all together for you in this complete guide. So take charge as your own chief marketing officer and publicist, and take on the world!

Can it really be that easy?

You bet! Just like the three previous installments of the Blogger Babes Blueprint series, this isn't your typical "Blog Design for Beginners" book. Heidi and Ponn offer an enjoyable and practical read with useful tips and details to unanswered questions like:

  • What skills do I need to develop as a marketing leader?
  • How do I get more email subscribers?
  • How can I get more hits and readers to my blog?
  • What is Search Engine Optimization? How can I use it?
  • What makes for a good blog publicity plan?
  • Where should I pitch myself and my brand?

Professional female bloggers tell it all in an easy and inspirational read.

High-profile fashion blogger Heidi Nazarudin of TheAmbitionista.com, and best-selling author and professional blogger Ponn Sabra are co-founders of BloggerBabes.com—a global network of female bloggers dedicated to blogging education and support. With examples, exercises, and personal case studies, this book gets into the nitty-gritty of basic marketing and publicity.

Scroll up, click the Buy Now button, and start reading today!

 

 

 

 

Tags: blog marketing, content marketing, blogging for profit, blogging, blogger, blogging book, blogging for beginners

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

By Barry Callen

McGraw-Hill Education
Released: 2009-09-07
Paperback (272 pages)

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)
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Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

 
 

 

 
   
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