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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media

By Mr. Jess Todtfeld

CreateSpace Independent Publishing Platform
Paperback (194 pages)

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
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Product Description:
Strategies for Getting the 
Most From TV, Print, Radio, Internet & 
Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release

By Josiah S Garrett

Independently published
Paperback (100 pages)

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release
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Product Description:
The Knowledge you need for Success in the Music Industry!This book is a practical guide for navigating the music industry as an artist or band. This book is not in any sort of chronological order, its more of a “choose-your-own-adventure” book. Pick and choose whichever chapter you want and read at whatever pace you please. Each chapter is, for the most part, a standalone article on that topic. And each module features topics that are in a similar category. This book contains niche ideas as well as general knowledge, and is based off of my years of experiences in the Music Industry. Also, I should note that this book focuses on the practices of the United States, so please take that into consideration if you live internationally. This course is broken down into 4 groups: Publicity, Marketing, Touring, and Release and Album. The lessons in this course will teach you in depth information from my own personal first-hand experience in the industry. Lessons: The Website The Electronic Press Kit Publicity Outlets Press Release ChecklistThings to Avoid in PR and PublicityMusic Publicist FAQBuilding a BrandEmail Marketing and NewsletterCreative Content for 2019Social Media Advertising vs PR in Music MarketingThe 3 Audiences of MarketingSnapchat AdvertisingFacebook AdvertisingBooking a TourPromoting a TourGoing On TourAdvancing the ShowKey Players In the Music Industry: What They Do and How Much they’re PaidThe Business Manager + TaxesA (brief) History of the IndustryAlbum Pre-OrderRecord LabelsRecord DealsRoyaltiesAlbum Release and Tour PR Campaign WalkthroughPlease use the information in this book to absolutely crush 2019 and bring your musical dreams to fruition!~Josiah Garrett

Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)

By Penny C. Sansevieri

CreateSpace Independent Publishing Platform
Paperback (280 pages)

Red Hot Internet Publicity: An Insider s Guide to Marketing Online (Volume 1)
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Product Description:
Authors, speakers, small business owners...you've got three choices:

1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from--who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.

Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail--not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus--even a chapter on the reputation-rating site Klout). You'll learn...
 
* How gain real visibility in Google, no matter how they shift their algorithms--and why that can make a tremendous difference in your business
* What to do on your own websites, what to do on social media, and how to make money in both of those worlds
* How to capture an online market far bigger than PC users (hint: look at what's clipped to your belt or inside your pocket)

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-06-07
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Product Description:
Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs & Memorabilia, Nonprofit Fundraising, ... Small Business Sales/Marketing & More!

Mega Niche Media
Paperback (778 pages)

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs & Memorabilia, Nonprofit Fundraising, ... Small Business Sales/Marketing & More!
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Product Description:

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs, Fundraising, Celebrity Endorsements, Marketing, Publicity & More!

Includes a FREE 30-Day Test Drive to ContactAnyCelebrity.com ($47.00 Value)

Inside The Celebrity Black Book 2019, you'll discover the verified mailing addresses for over 56,000+ celebrities, influencers & public figures worldwide.

Everyone who is anyone:

* Movie & TV Stars
* Musicians
* Athletes
* Reality Stars
* Politicians
* World Leaders
* Authors & Writers
* Directors & Producers
* Plus Many More! 

The Celebrity Black Book is a staple for fans who want autographs; charities and nonprofits who want to raise money for their cause; entrepreneurs and marketers who want celebrity endorsements and free publicity for their producers/services; authors who want blurbs for their books; and journalists/media who want quotes and interviews.

There are so many uses, the possibilities are endless!

Look what people are saying:

“Similar titles do not boast as many entries. If your library needs a current celebrity address book, this would be good. Recommended for all libraries.”
     - Library Journal

“The range is amazing – this thing is huge!”
     - CNN

“Many small businesses, publicists, and marketers want to get their products into celebrities’ hands. This book is the solution.”
     - Entrepreneur Magazine

“Of all the resources for celebrity addresses, this book is far and away the most useful. It is essential for any serious autograph collector. Indispensable!”
     - Autograph Magazine

“A superb, quick and easy-to-use reference for entertainment professionals and fans alike.”
     - Midwest Book Review

“This guide offers priceless information that would otherwise take hours to research. Owning this book is like cutting six degrees of separation down to one simple degree.”
     - Curled Up With A Good Book

“The time saved by already having the celebrity’s contact information rather than Googling and cold-calling will certainly pay for this book in the long run.”
     - Absolute Write

“Some of the best money you’ll ever spend. This book is an excellent value and provides you (and me) with great publicity opportunities.”
     - Paul Hartunian, Free Publicity Information Center

“The most helpful book I have ever owned. Worth every penny.”
     - Jill Jackson, Syndicated Columnist, Jill Jackson’s Hollywood

“If you opt to pursue a celebrity or celebrities on your own or to use in your advertising, or to get a ‘blurb’ from for your book, this is the place to get contact information.”
     - Dan Kennedy, No B.S. Guide to Marketing to the Affluent

* Visit ContactAnyCelebrity.com for more testimonials and success stories!

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

By Barry Callen

McGraw-Hill Education
Released: 2009-09-07
Paperback (272 pages)

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)
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Product Description:

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

By Nedra Kline Weinreich

SAGE Publications, Inc
Paperback (328 pages)

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

By Jay Conrad Levinson

Houghton Mifflin
Released: 2007-05-22
Paperback (384 pages)

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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  • Houghton Mifflin
Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

 
 

 
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