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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
List Price: $16.00*
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher

By Carolyn Howard-Johnson

Modern History Press
Paperback (292 pages)

The Frugal Book Promoter - 3rd Edition: How to get nearly free publicity on your own or by partnering with your publisher
List Price: $24.95*
Lowest New Price: $18.18*
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Product Description:

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.

"The most expensive part of book promotion are the mistakes. This book will save you time and money."
--Dan Poynter, legendary author of The Self-Publishing Manual

"Carolyn Howard-Johnson's Frugal Book Promoter is... a classic!"
--Bookbaby.com

"[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion."
--Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing>

"The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion."
-- Mark Logie, award-winning poet and short-story writer

Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.

Learn more at www.HowToDoItFrugally.com
From Modern History Press

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-06-07
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
List Price: $16.99*
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Product Description:
Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Released: 2015-09-18
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)

By Ponn Sabra

Pink Press
Released: 2015-06-23
Kindle Edition (54 pages)

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)
 
Product Description:
#1 Bestselling Kindle in Marketing & Sales, Kindle Short Reads Computers & Technology

How do I get more followers? The blogging question you've always wanted answered.

On the internet, followers are your claim to fame. The number on your subscription count, friends list, or followers can make or break your blog, social media, or heart. We know that all bloggers have this simple question, and we're here to provide the simple answers.

The secrets to blog marketing success.

There's a plethora of tools and tactics out there for you to master marketing and publicity with your blog. We've tried them all, so we know which ones work, and we've put them all together for you in this complete guide. So take charge as your own chief marketing officer and publicist, and take on the world!

Can it really be that easy?

You bet! Just like the three previous installments of the Blogger Babes Blueprint series, this isn't your typical "Blog Design for Beginners" book. Heidi and Ponn offer an enjoyable and practical read with useful tips and details to unanswered questions like:

  • What skills do I need to develop as a marketing leader?
  • How do I get more email subscribers?
  • How can I get more hits and readers to my blog?
  • What is Search Engine Optimization? How can I use it?
  • What makes for a good blog publicity plan?
  • Where should I pitch myself and my brand?

Professional female bloggers tell it all in an easy and inspirational read.

High-profile fashion blogger Heidi Nazarudin of TheAmbitionista.com, and best-selling author and professional blogger Ponn Sabra are co-founders of BloggerBabes.com—a global network of female bloggers dedicated to blogging education and support. With examples, exercises, and personal case studies, this book gets into the nitty-gritty of basic marketing and publicity.

Scroll up, click the Buy Now button, and start reading today!

 

 

 

 

Tags: blog marketing, content marketing, blogging for profit, blogging, blogger, blogging book, blogging for beginners

Online Marketing for Busy Authors: A Step-by-Step Guide

By Fauzia Burke

Berrett-Koehler Publishers
Released: 2016-04-19
Paperback (168 pages)

Online Marketing for Busy Authors: A Step-by-Step Guide
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Product Description:
If You Want People to Read Your Book,
Writing It Is Only the Beginning


There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Publicity and Press Release Marketing For Profit: GET YOUR MESSAGE OUT

By Jessie Bowen

Independently published
Paperback (118 pages)

Publicity and Press Release Marketing For Profit: GET YOUR MESSAGE OUT
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Product Description:
The goal of this course is for the purpose of helping business owners gain the recognition they deserve through their community service effort, personal, and business achievements. By following the step-by-step system you will be better prepared to draw positive attention to you and your business.Publicity is the notice or attention that the media gives you. Today, the media covers multiple channels. From television to Twitter, the media can talk about you and share your story. Publicity, press, and public relations are somewhat synonymous. They are all approaches to getting media coverage and creating a buzz about your business, within your target market. They are also often overlooked by small and medium-sized businesses, who feel the marketing tactic is only beneficial to big business. The truth is that one of the ways that big businesses become successful is because when they were smaller, they leveraged all the marketing tactics available to them including publicity.

Public Relations and Publicity Strategy: A Quick Reference Mini Book for Do It Yourself PR (Good Girls Guide to Public Relations, Publicity and Marketing 1)

By Ivy K Pendleton

The Communications Agency
Released: 2013-07-23
Kindle Edition (90 pages)

Public Relations and Publicity Strategy: A Quick Reference Mini Book for  Do It Yourself PR (Good Girls Guide to Public Relations, Publicity and Marketing 1)
 
Product Description:
Self Promote your business, product or brand. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Take charge of product and service promotion by using this step by step guide to publicity, public relations, advertising and marketing. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Delivers best practices on how to get media attention for your products or services. Part of the Good Girl's Guide Public Relations, Publicity and Marketing series

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media

By Mr. Jess Todtfeld

CreateSpace Independent Publishing Platform
Paperback (194 pages)

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
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Product Description:
Strategies for Getting the 
Most From TV, Print, Radio, Internet & 
Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post

Dream Job: Sports Publicity, Promotion and Marketing, 3rd Ed.

By Melvin Helitzer

Brand: University Sports Press
Paperback (450 pages)

Dream Job: Sports Publicity, Promotion and Marketing, 3rd Ed.
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  • Used Book in Good Condition
Product Description:
This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.

 
 

 

 
   
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