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Resources for Publicity
Here are some resources to help you get your name or business in the news:
- PressBlast.com
Our sister site - a free guide to press releases and publicity.
Here are some products about publicity.
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
- Press Release Fire
A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Melvin Helitzer
University Sports Press
Paperback (450 pages)
 | List Price: $29.95*
Lowest New Price: $19.76*
Lowest Used Price: $5.26*
Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.*
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Click Here | Product Description:
This is the third edition of the top selling text on sports media and marketing. It has been adopted by over 150 colleges, universities and professional sports organizations. It;s 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. The new edition has been acclaimed by PR WEEK magazine as the best in the industry. |
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By David Carriere
Glitterati, Inc.
Hardcover (144 pages)
 | List Price: $20.00*
Lowest New Price: $9.95*
Lowest Used Price: $6.84*
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Click Here | Product Description:
Generating publicity is a journey that requires persistence as well as proper planning. In Publicity, veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime. |
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By Barry Callen
McGraw-Hill
Paperback (272 pages)
 | List Price: $16.95*
Lowest New Price: $8.97*
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Click Here | - ISBN13: 9780071627962
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains - The 14 principles of marketing communications strategy
- Common marketing mistakes to avoid
- Techniques for creating powerful marketing messages
- The many choices for delivering your marketing message
- How to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: - Clear definitions of key terms, concepts, and jargon
- Tactics and strategies for overseeing marketing initiatives
- Insider tips for getting the most out of marketing, advertising, and publicity
- Practical advice for creating effective campaigns
- Warning signs when preparing for and undertaking marketing initiatives
- Stories and insights from the experiences of others
- Specific marketing procedures, tactics, and hands-on techniques
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By Steve Weber
Weber Books
Released: 2007-02-01
Paperback (204 pages)
 | List Price: $18.95*
Lowest New Price: $14.47*
Lowest Used Price: $14.39*
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Click Here | Product Description:
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction
> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
> Blog to connect with readers, driving them to Amazon and bookstores
> Boost your visibility with Google, use MySpace for viral marketing
> Ignite word of mouth with Web social networks
> Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile |
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By Marion E. Gold
Brittany Pubns Ltd
Paperback (88 pages)
 | List Price: $15.00*
Lowest New Price: $5.00*
Lowest Used Price: $3.28*
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Click Here | Product Description:
This book is a real blueprint for men and women who want to develop an image for success. Its reader-friendly, interactive format allows you to use it as a workbook. Whether you are trying to increase your visibility on the job, or looking for a new job, trying to establish yourself as an expert in your field, or selling a product or service this book is filled with solid tips that will tell you what to do, and how to do it! It is also a great guide for publicity chairs of nonprofit organizations.The Personal Publicity Planner: A Guide to Marketing YOU received the 1998 Athena Award for Excellence in Mentoring from Mentor & Protege Newsletter. Self-Employed Professional magazine had this to say: 'Gold guides you through the process of developing an image and using it to get the recognition you deserve.' |
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By Jinger Jarrett
CreateSpace
Paperback (184 pages)
 | List Price: $24.95*
Lowest New Price: $24.95*
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Click Here | Product Description:
Internet Marketing for Free: The GUIDE will teach you what you need to know about internet marketing. You'll learn the latest internet marketing techniques: *Search engine optimization *Article Marketing *Blogging *Free Classifieds and Pay Per Clicks *Joint Ventures *Press Releases *Affiliate Program Management *Forums The best part is that each of these internet marketing techniques are completely free to do. All you need to do is spend a little time setting up your marketing campaigns. Apply these techniques consistently to your sites, and you'll drive all the targeted traffic to your sites you need, and you'll do it on a zero marketing budget. |
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By Enrique Alcaraz Varo
Planeta
Hardcover (519 pages)
 | List Price: $41.25*
Lowest Used Price: $187.00*
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By Cunliffe Lawrence Bolling
Sir I. Pitman & Sons
Hardcover (369 pages)
| Lowest Used Price: $61.96*
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By John Robert Gold
John Wiley & Sons Ltd (Import)
Hardcover (278 pages)
| List Price: $99.00*
Lowest Used Price: $98.98*
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Click Here | Product Description:
"Geographical marketing" - the advertising and promotion of cities, districts, regions and even entire countries for tourism, investment, industrial relocation, development or migration - is now big business. Yet surprisingly little is known about how the potent images of place created by these campaigns work, or how effective they are in achieving their specific purpose. This book addresses this important topic by examining how place images are created, articulated, developed and asssessed at a variety of scales and contexts. The work begins with three chapters presenting a theoretical examination of how images are created, and using insights from communication theory, describes a "vocabulary" and "grammar" of effective place promotion. The history of selling places is also briefly reviewed. The remainder of the book examines, with many examples, specific types of place promotion in a series of thematic chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American West, China and Eastern Europe. |
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By Feona Hamilton
Gower Publishing Company
Hardcover (281 pages)
| List Price: $74.95*
Lowest New Price: $5.49*
Lowest Used Price: $5.47*
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Click Here | Product Description:
The emphasis of this book is on possible mental and physical steps to achieve successful publicity and marketing activities. It concentrates on guidelines, plans and lists, to ensure that no aspects of preparation and planning are omitted. The book is in three parts. The first section outlines the characteristics of the main types of library and information unit, and points towards their promotional priorities. Part two is the practical section, looking at a range of publicity and marketing ideas and activities from newsletters and posters to exhibitions and audio-visuals. The importance of using experts and exploiting the media is emphasized as is the necessary application of computer technology and the possibility of setting up a fee-based service. The helpfile and bibliography, together forming part three, aims to provide leads to gaining further information and useful contacts. With the information contained in this book, pitfalls should be avoided, ideas and plans generated, and publicity and marketing put into action. This book should act as a catalyst, the aim being to raise profiles, to extend the existing user base and to gain higher status and recognition from management at the appropriate information service funding body. |
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