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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C Sansevieri

CreateSpace Independent Publishing Platform
Paperback (414 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
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Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

The Complete Guide to Book Publicity: Second Edition

By Jodee Blanco

Brand: Allworth Press
Paperback (304 pages)

The Complete Guide to Book Publicity: Second Edition
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Product Description:
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Full: A Complete Online & Offline Roadmap to Marketing Your Independent Restaurant

By Dean Killingbeck

Brand: Business Success Publishing
Paperback (222 pages)

Full: A Complete Online & Offline Roadmap to Marketing Your Independent Restaurant
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Marketing Advice For Independent Restaurants That Has Proven Successful in the Real World… Not Just Tested In A College Classroom This book IS about successful, proven, online and offline marketing strategies guaranteed to simply and quickly fill your restaurant fast, without wasting thousands of dollars on radio, TV, and other advertising that doesn’t work. This book IS NOT a marketing advice textbook found in college classrooms that teaches theories that work well on paper, but not in the Real world. This book IS a Real-World, common sense book which understands that you, the independent restaurant owner, is short on time and resources. This book teaches you Fast, Proven, and Simple marketing strategies that work NOW, bring in loads of new guests nightly, and teaches you how to retain your existing guests. This book teaches you all this quickly, simply and easily… all without breaking the bank. WHAT YOU WILL LEARN - How to simply and easily bring back your best guests night after night with fun and exciting promotions. - How to use the #1 holiday in the world to attract happy new guests to your restaurant on a daily basis. - How to put your restaurant in front of the 500 million users of Facebook… with no website required! - How to show up near the top of all search engines so more potential local guests can find you online.

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

Holiday Ryan
Released: 2017-07-18
Hardcover (256 pages)

Perennial Seller: The Art of Making and Marketing Work that Lasts
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  • Perennial Seller The Art of Making and Marketing Work That Lasts
Product Description:
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

By Barry Callen

Barry Callen
Released: 2009-09-07
Paperback (272 pages)

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)
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  • Managers Guide to Marketing Advertising and Publicity
Product Description:

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

Brand: Portfolio Trade
Released: 2013-07-02
Paperback (352 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. 

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. 

In today's culture... 
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 
2) Bloggers are slaves to money, technology, and deadlines. 
3) Manipulators wield these levers to shape everything you read, see and watch-online and off. 

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. 

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

Sports Publicity: A Practical Approach (Sport Management in Practice)

By Joe Favorito

Routledge
Paperback (384 pages)

Sports Publicity: A Practical Approach (Sport Management in Practice)
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Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  • Effective writing and speaking
  • Building and Marketing brands
  • Developing contacts and networks
  • Social and Digital Media Strategy
  • Gaining experience and internships
  • Crisis management
  • Successful pitching
  • Press conferences
  • Working with individual athletes, teams and league organizations
  • Agents, Broadcast Networks and Agencies
  • Understanding the global sports market

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By Drew Eric Whitman

Career Press
Released: 2008-11-15
Paperback (208 pages)

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
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  • Career Press
Product Description:
FACT: Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience
as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

* How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email
--It's not hard to do once you know the secret.

* Why Developing Your "USP"  Can Leave Your Competition in  the Dust
--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) 

* Why You Don't Need a Degree in Business to Create Great Ads
--But there is one thing you MUST know or your ads will likely fail miserably.

* How to Develop a Powerful Ad-Agency Mindset
--What the pros know about consumer buying behavior and how you can use it to your advantage.

* How to Save $600 for Every $1,000 You Spend on Ads
--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately.     

* The Amazing 5-Second, No-Fail Headline Test--
Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.

* What a Good Ad Should "Feel" Like
--How to connect to readers on a deep, emotional level.

* How to Install Persuasive Images in People's Brains
--Learn how to direct how people think about your products and services.

* Why People Really Buy Your Product or Service
--Sorry, but it's not what you think. (But you better know the reason... or else.)

* Where to Always Put Your Biggest Benefit
--Miss this and you're flushing your ad dollars down the toilet.

* How to Write "Dragon-Slayer" Headlines that Get Read and Get Response
--Tons of examples you can "steal" for your own ads.

* Long vs. Short Copy: Which Is Really Best for Response?
Don't believe the lies! We'll set the record straight and you'll learn to cash-in.

* How to Use the Devilishly Effective Pyramid  Principal
--Lure readers into your ads by understanding human eyeball behavior.

* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.

* How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades.
(Yes, you can really do it.)

* Put Your Copy Here and Boost Readership by 10-200%
--Why doesn't everyone do this?

* 10 Sure-Fire Ways to Start Writing Your Ads
--So easy, it's almost automatic.

* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.

* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.

* "Sneaky" Ad-Design Psychology Tricks that Work Like Magic
--Start using them tonight.

* Typestyles that Actually REDUCE Readership
--Are you using them?

* This "Evil" Design Sin Depresses Your Readership Up to 50%
--Do you do it?

* Widely Used Typeface LOWERS Comprehension  Up to 67%
--Are you using it?

* The Eye-Grabbing "Advertising Guillotine"
--The one image humans can't resist.

* And Much More

 
 

 
   
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