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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
List Price: $16.00*
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)

By Ponn Sabra

Pink Press
Released: 2015-06-23
Kindle Edition (54 pages)

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)
 
Product Description:
#1 Bestselling Kindle in Marketing & Sales, Kindle Short Reads Computers & Technology

How do I get more followers? The blogging question you've always wanted answered.

On the internet, followers are your claim to fame. The number on your subscription count, friends list, or followers can make or break your blog, social media, or heart. We know that all bloggers have this simple question, and we're here to provide the simple answers.

The secrets to blog marketing success.

There's a plethora of tools and tactics out there for you to master marketing and publicity with your blog. We've tried them all, so we know which ones work, and we've put them all together for you in this complete guide. So take charge as your own chief marketing officer and publicist, and take on the world!

Can it really be that easy?

You bet! Just like the three previous installments of the Blogger Babes Blueprint series, this isn't your typical "Blog Design for Beginners" book. Heidi and Ponn offer an enjoyable and practical read with useful tips and details to unanswered questions like:

  • What skills do I need to develop as a marketing leader?
  • How do I get more email subscribers?
  • How can I get more hits and readers to my blog?
  • What is Search Engine Optimization? How can I use it?
  • What makes for a good blog publicity plan?
  • Where should I pitch myself and my brand?

Professional female bloggers tell it all in an easy and inspirational read.

High-profile fashion blogger Heidi Nazarudin of TheAmbitionista.com, and best-selling author and professional blogger Ponn Sabra are co-founders of BloggerBabes.com—a global network of female bloggers dedicated to blogging education and support. With examples, exercises, and personal case studies, this book gets into the nitty-gritty of basic marketing and publicity.

Scroll up, click the Buy Now button, and start reading today!

 

 

 

 

Tags: blog marketing, content marketing, blogging for profit, blogging, blogger, blogging book, blogging for beginners

Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day

By Angela Booth

Angela Booth
Released: 2017-10-11
Kindle Edition

Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day
 
Product Description:
Write, and publish, and promote your writing... You can change your life as a writer in an hour, when you discover the art of publicity and platform.

This book helps you to take charge of your writing and your life…

In today's world writers have power. You can write something in a hour, and within minutes make that something available to millions of people.

There's never been a better time to be a writer. If you can craft words, the world is your oyster.

How to sell more of your writing…

To sell more of your writing, consider these three words: marketing, publicity, platform.

People need to know you, and know about your writing. The more people who know about you, the more people will buy what you create.

In this book we look at:

* What marketing and publicity mean for writers in today's ever-changing world;

* What gets attention, and why;

* How to decide what to write, and how to make what you write publicity-worthy;

* An on-going process to build your platform and win attention;

* Public relations and publicity for writers, bloggers, content creators, copywriters, and authors;

* Seven days to platform: create your personal platform to build a successful career in just seven days.

Let's get started.

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

By Barry Callen

McGraw-Hill Education
Released: 2009-09-11
Kindle Edition (272 pages)

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)
 
Product Description:

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

The Essential Guide to Hip-Hop Marketing & Publicity

By Kayla Calloway

Released: 2013-12-09
Kindle Edition (26 pages)

The Essential Guide to Hip-Hop Marketing & Publicity
 
Product Description:
The Essential Guide to Hip-Hop Marketing & Publicity is written specifically for indie & DIY hip-hop artists and covers hip-hop marketing essentials such as media relations and the strategized use of Twitter, YouTube and other video outlets. Additionally it covers how to go about submitting a video to MTV Jams and includes great gems of advice from hip-hop insiders and media professionals.

“Kayla Calloway has done a great job at putting together essential strategies you need to fire up your marketing. This guide gets right to the point and is loaded with value for anyone who wants to promote their music.”
Stephanie Chandler, author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C Sansevieri

CreateSpace Independent Publishing Platform
Paperback (414 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
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Product Description:
Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
List Price: $16.99*
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Product Description:
Get the bible of book marketing!
In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

Good Girl's Guide to Public Relations, Publicity and Marketing: A HOW-TO Survival Guide for the Novice by Ivy K Pendleton (2012-05-03)

By Ivy K Pendleton

The Communications Agency
Paperback (152 pages)

Good Girl s Guide to Public Relations, Publicity and Marketing: A HOW-TO Survival Guide for the Novice by Ivy K Pendleton (2012-05-03)
Lowest New Price: $22.95*
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  • Do it Yourself Publicity
  • How to garner media exposure
  • Manage Public Relations, Publicity and Marketing Campaigns
Product Description:
This series is intended for small business owners, independent publicists, nonprofit organizations, special events managers and individuals seeking ongoing media coverage for newsworthy topics. Mastering the art of pitching news stories takes skill. This survival guide provides information and advice for a novice publicist or seasoned public relations practitioner. Topics include: public relations, publicity, marketing, social media, sponsorship, branding, pitching stories to news media and moral and ethical behavior in public relations.

Big Fish Little Pond: Redefining Small Business Marketing

By W. Todd Abernathy

Spotlight Publicity LLC
Released: 2016-09-03
Kindle Edition (82 pages)

Big Fish Little Pond: Redefining Small Business Marketing
 
Product Description:
This book is meant to inspire you.
Over the past 20 years the arena of business marketing has changed drastically, while at the same time remaining static for the majority of small businesses and how they market themselves.
We love all things entrepreneurial: cottage industries, independent authors, Mom & Pop stores – and decided to do something to help them succeed.
Of course many small business owners recognize that times have changed, but with the old ways proven to be successful in the past few have felt the need to move forward to embrace new and more efficient ways of getting their message out.
This is what this book is about – embracing change and the steps to do so.
The new methods of small business marketing don’t need to be costly, nor do they have to happen overnight. But in order to grow, the changes of the world need to be accepted and acted upon.
As such, we dedicate this book to our clients – those who have trusted us to bring them new audiences for their books, their services, their menus, their art and their dreams.
Change doesn’t have to be difficult. It just needs to be embraced.

 
 

 
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