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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media

By Mr. Jess Todtfeld

CreateSpace Independent Publishing Platform
Paperback (194 pages)

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
List Price: $19.77*
Lowest New Price: $5.61*
Lowest Used Price: $13.56*
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Product Description:
Strategies for Getting the 
Most From TV, Print, Radio, Internet & 
Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post

Online Marketing for Busy Authors: A Step-by-Step Guide

By Fauzia Burke

Berrett-Koehler Publishers
Released: 2016-04-19
Paperback (168 pages)

Online Marketing for Busy Authors: A Step-by-Step Guide
List Price: $16.95*
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Product Description:
If You Want People to Read Your Book,
Writing It Is Only the Beginning


There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
List Price: $16.00*
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-06-07
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
List Price: $16.99*
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Product Description:
Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Released: 2015-09-18
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.

By Derek Murphy

Creativindie
Released: 2013-12-27
Kindle Edition (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.
 
Product Description:
How to sell a ton of books (even if you're starting with no platform).

If you've found this book I'm assuming you have or will soon have a book
out on the market, and are exploring ways to turn it into a best-selling
powerhouse that will slaughter the competition and pay for your
retirement. The indie publishing world is thrilling because of the
possible returns, and I hope you and your book do well. You're probably
searching for things like "book marketing" and "book promotion" so you
can learn how to find readers and convince them to buy your book.

But almost everything you read will be wrong.

That's because marketing in general is dead. Advertising is dead. Selling and
convincing people to buy: also dead. The new law of book sales is this:
if you're talking about your book, promoting your book, sharing your
book... you're screwing it all up.

Don't make "Old School" marketing mistakes that will sabotage your efforts!
This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
˃˃˃ Before you spend a lot of money on book marketing services or author publicity...
Make sure you've plugged all the holes in your sales funnel so you're not throwing money away.

˃˃˃ If you're looking for a "Bestseller Campaign" but don't have a big budget...
This book will show you plenty of ways to improve sales without spending a dime.

˃˃˃ There's even a free gift inside...
To encourage readers to share your best writing on Facebook and Twitter.

Scroll up and grab a copy today.

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release

By Josiah S Garrett

Independently published
Paperback (100 pages)

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release
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Product Description:
The Knowledge you need for Success in the Music Industry!This book is a practical guide for navigating the music industry as an artist or band. This book is not in any sort of chronological order, its more of a “choose-your-own-adventure” book. Pick and choose whichever chapter you want and read at whatever pace you please. Each chapter is, for the most part, a standalone article on that topic. And each module features topics that are in a similar category. This book contains niche ideas as well as general knowledge, and is based off of my years of experiences in the Music Industry. Also, I should note that this book focuses on the practices of the United States, so please take that into consideration if you live internationally. This course is broken down into 4 groups: Publicity, Marketing, Touring, and Release and Album. The lessons in this course will teach you in depth information from my own personal first-hand experience in the industry. Lessons: The Website The Electronic Press Kit Publicity Outlets Press Release ChecklistThings to Avoid in PR and PublicityMusic Publicist FAQBuilding a BrandEmail Marketing and NewsletterCreative Content for 2019Social Media Advertising vs PR in Music MarketingThe 3 Audiences of MarketingSnapchat AdvertisingFacebook AdvertisingBooking a TourPromoting a TourGoing On TourAdvancing the ShowKey Players In the Music Industry: What They Do and How Much they’re PaidThe Business Manager + TaxesA (brief) History of the IndustryAlbum Pre-OrderRecord LabelsRecord DealsRoyaltiesAlbum Release and Tour PR Campaign WalkthroughPlease use the information in this book to absolutely crush 2019 and bring your musical dreams to fruition!~Josiah Garrett

Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust

By Peter Horst

Advantage Media Group
Released: 2018-05-15
Kindle Edition

Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust
 
Product Description:
Managing and protecting a company’s brand is one of the most important
jobs of the chief marketing officer, the chief executive officer, and the board. It used to
be that marketers’ greatest challenge was convincing a consumer to try their product
and stick with it―beer, apps, cars, what have you. But the challenges facing brands
have gotten far more complex, and the stakes have grown higher when marketing
in the #FakeNews Era. Leaders must now address a highly polarized marketplace,
in which consumers are energized by their tribal affiliations to take action for or against
brands based on their perceived values, beliefs, and biases. They also face grim
potential consequences―ranging from share loss to job loss―when things go wrong.
Should your brand take social and political stands or keep quiet? What are the benefits
and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good
for business or wasteful self-indulgence? Can a CEO’s misbehavior in a taxi cab
one day bring a PR crisis the next? What happens when the public calls you out on
a political position you didn’t even mean to take? This book tackles questions like these,
outlining how a company must carefully navigate the waters of the #FakeNews Era,
where moral scrutiny and consumer outrage abound. Here you’ll find strategic and
tactical guidance on how to prepare yourself for what may lie ahead, because you won’t
have time to puzzle it out when you get that dreaded late-night call from PR.

PR Secrets for Savvy Authors: A definitive guide to DIY career publicity

By Louisa West

Independently published
Paperback (74 pages)

PR Secrets for Savvy Authors: A definitive guide to DIY career publicity
List Price: $12.00*
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Product Description:
Feeling overwhelmed trying to make a name for yourself as an author? Trying to negotiate the overwhelming world of online content management and getting lost in cyber-space? This guide will help you work out where you should focus your energy first, how to make a plan for expansion, and then how to get from Point A to Point B. Covering self-doubt, branding, platforms, PR channels, content creation, media kits and more, PR Secrets for Savvy Authors will give you the know-how you need to tackle your own publicity in a professional manner that will yield measurable results.

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs & Memorabilia, Nonprofit Fundraising, ... Small Business Sales/Marketing & More!

Mega Niche Media
Paperback (778 pages)

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs & Memorabilia, Nonprofit Fundraising, ... Small Business Sales/Marketing & More!
List Price: $97.00*
Lowest New Price: $96.99*
Lowest Used Price: $123.05*
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Product Description:

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs, Fundraising, Celebrity Endorsements, Marketing, Publicity & More!

Includes a FREE 30-Day Test Drive to ContactAnyCelebrity.com ($47.00 Value)

Inside The Celebrity Black Book 2019, you'll discover the verified mailing addresses for over 56,000+ celebrities, influencers & public figures worldwide.

Everyone who is anyone:

* Movie & TV Stars
* Musicians
* Athletes
* Reality Stars
* Politicians
* World Leaders
* Authors & Writers
* Directors & Producers
* Plus Many More! 

The Celebrity Black Book is a staple for fans who want autographs; charities and nonprofits who want to raise money for their cause; entrepreneurs and marketers who want celebrity endorsements and free publicity for their producers/services; authors who want blurbs for their books; and journalists/media who want quotes and interviews.

There are so many uses, the possibilities are endless!

Look what people are saying:

“Similar titles do not boast as many entries. If your library needs a current celebrity address book, this would be good. Recommended for all libraries.”
     - Library Journal

“The range is amazing – this thing is huge!”
     - CNN

“Many small businesses, publicists, and marketers want to get their products into celebrities’ hands. This book is the solution.”
     - Entrepreneur Magazine

“Of all the resources for celebrity addresses, this book is far and away the most useful. It is essential for any serious autograph collector. Indispensable!”
     - Autograph Magazine

“A superb, quick and easy-to-use reference for entertainment professionals and fans alike.”
     - Midwest Book Review

“This guide offers priceless information that would otherwise take hours to research. Owning this book is like cutting six degrees of separation down to one simple degree.”
     - Curled Up With A Good Book

“The time saved by already having the celebrity’s contact information rather than Googling and cold-calling will certainly pay for this book in the long run.”
     - Absolute Write

“Some of the best money you’ll ever spend. This book is an excellent value and provides you (and me) with great publicity opportunities.”
     - Paul Hartunian, Free Publicity Information Center

“The most helpful book I have ever owned. Worth every penny.”
     - Jill Jackson, Syndicated Columnist, Jill Jackson’s Hollywood

“If you opt to pursue a celebrity or celebrities on your own or to use in your advertising, or to get a ‘blurb’ from for your book, this is the place to get contact information.”
     - Dan Kennedy, No B.S. Guide to Marketing to the Affluent

* Visit ContactAnyCelebrity.com for more testimonials and success stories!


 
 

 
   
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